Job Summary:
This role is a part of the Programming Strategy & Insights team for the Hindi Movies Team. The incumbent use actionable insights to shape all content strategy decisions for the FTA Movie Channels in the cluster.
Key Responsibilities
Primary ownership of weekly FPCs for all FTA movie channels, managed independently to ensure seamless programming execution and adherence to evolving guidelines and processes.
Acting as a key programming–sales interface, maintaining regular engagement with the Sales team to identify and support monetization opportunities around FTA slots and special programming properties.
Develop in-depth consumer understanding based on macro trends, industry reports, competitor performance, viewership data and primary consumer research to identify target audience and contribute to channel philosophy and content selection.
Developing a plan to leverage key opportunities and combat threats to maximize viewership by leveraging data from multiple sources to generate actionable insights.
·Strengthening FTA programming strategy by leveraging the movie library effectively, aligning content ratings and title selection with the target audience to enhance viewer relevance and channel performance.
Identify key growth levers, develop strategic solutions, and track business health metrics to maximize viewership.
Work closely with Marketing, Creative Communications, PRS, Ad Sales, and Brand Solutions teams to deliver AOP-aligned outcomes.
Skills & Attributes for success
Deep consumer understanding
Passion for movies
Analytical & interpretation and communication skills
Ability to deliver on strict timelines
Basic Knowledge of Excel & Power-point
Knowledge of BARC terms and software
Comfortable working with large volume of data
Experience in managing a team
Experience of managing senior business stakeholders
Preferred Experience
12 to 15 years of programming experience
Strong affinity and POV on content
Knowledge of TV viewership metrics
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
