Director, Programmatic Retail Media Strategy
TLDR
Lead a team in executing and optimizing programmatic display campaigns that drive performance for global brands while overseeing P&L dynamics and strategic media planning.
About The Role:
As a Director, Programmatic Retail Media Strategy, you will be responsible for executing and optimizing programmatic display campaigns, leveraging data to drive performance for leading global brands. In addition, you will lead and mentor a team of DSP specialists ensuring consistent campaign performance.
What You Will Do:
- Oversee critical client business leveraging programmatic advertising as their primary sales vehicle.
- Manage a team to develop, optimize, and oversee programmatic display campaigns on display platforms including Amazon DSP, Walmart Connect (DSS) and The Trade Desk (DSP).
- Own relationships with the business development team, leading display advertising efforts, including RFP responses, upselling, and managing contract renewals.
- Demonstrate mastery of P&L dynamics, overseeing revenue projections, ensuring team profitability, and promptly communicating any risks to leadership.
- Guide the development of strategic media plans with budget and key performance indicator (KPI) recommendations, emphasizing the integration of retail media with broader marketing initiatives.
- Cultivate and lead relationships with key stakeholders at consumer brands across all levels and departments.
- Direct a team to effectively manage client calls, steer project discussions, analyze business trends, and plan future initiatives in display advertising and programmatic, utilizing Stackline's data for insightful media applications.
- Coach a team to develop impactful reports that analyze media performance, incorporating insights on market share trends and competitive analysis.
- Develop and implement new processes and tools to optimize efficiency and effectiveness within the retail media team.
- Develop expertise in Stackline’s software products, serving as a subject matter expert (SME) for clients.
Who We Are Looking For:
- Bachelor’s degree.
- Strong demonstrated expertise in Amazon and Walmart retail media offerings.
- 10+ years of digital advertising experience, with a focus on 6+ years in display advertising and programmatic.
- Extensive experience using data analysis tools like Microsoft Excel and creating compelling presentations with Microsoft PowerPoint.
- 6+ years of client-facing experience.
- 4+ years of management experience.
- 2+ years of successful P&L management.
- Demonstrated understanding of audience development, creative, and targeting strategies.
- Exceptional communication skills, both written and oral, demonstrated at the C-Suite level with Fortune 500 companies
Bonus Points If You Have:
- Understanding of other retail media ecosystems, such as Target, Instacart, Criteo, etc.
- SQL experience.
- Experience in a startup, retail, digital advertising agency, or e-commerce environment.
Benefits and Perks
It’s important that each and every employee feels they are supported and can complete their life’s best work today and in the future. As part of that, we are committed to doing our part in addressing pay gaps and discrepancies by providing pay transparency for all of our roles. Actual salaries are just one component of the compensation package and may vary above or below the range based on job-related knowledge, skills, experience, geographical location, and performance. The pay range for an Associate Director is $140,000 - $160,000 and the range for Director is $160,000 - $190,000 per year. Other rewards may include annual bonuses, short- and long-term incentives, and other team-specific awards. In addition, we provide a robust benefits and perks package that includes:
- Comprehensive medical, dental, and vision coverage that actually supports you — including HSA with company match and FSA options
- Fertility benefits to support your path to parenthood
- 401(k) with company match to help you plan ahead
- Company-paid life insurance
- 20 days of PTO + 9 company holidays to truly unplug
- Paid parental leave for all parents — because family matters
- Summer Fridays (log off at 3pm and enjoy it)
- Regular in-office social events including happy hours and catered lunches
- A thoughtfully stocked kitchen with healthy snacks and fresh fruit
Benefits
Flexible Work Hours
Summer Fridays (log off at 3pm and enjoy it)
Health Insurance
Comprehensive medical, dental, and vision coverage that actually supports you — including HSA with company match and FSA options
Stocked kitchen with snacks
A thoughtfully stocked kitchen with healthy snacks and fresh fruit
Paid Parental Leave
Paid parental leave for all parents — because family matters
Paid Time Off
20 days of PTO + 9 company holidays to truly unplug
Stackline builds a full-funnel connected commerce platform designed for innovative brands, enabling them to optimize their digital sales strategies effectively. By integrating various aspects of e-commerce, Stackline provides its customers with comprehensive tools that streamline operations and enhance decision-making. This distinctive approach positions brands to stay ahead in a competitive landscape.