Director, Product Strategy

TLDR

Own and execute the Go-To-Market strategy, ensuring successful market entry and adoption of new products and features while collaborating with various teams to drive demand generation.

 

Intradiem’s intelligent automation solution for customer service teams is reinventing customer service for everyone.

 

Who We Are

Intradiem is a technology company on a mission to reinvent customer service through automation. 

What We Do

We develop innovative, AI-powered Intelligent Automation solutions for contact center and back-office teams. Our solutions currently support hundreds of thousands of customer service agents for brand-name organizations, powering hundreds of millions of automated actions saving customers tens of millions each year.

How We Work

We take a “problem-out” approach, asking customers to help us understand their business problems, exploring potential solutions together, incorporating their feedback, and releasing solutions that solve those problems.

Our Culture

We take a “people-first” approach, treating employees, customers and each other with the dignity and respect we all deserve. Intradiem employees enjoy a family-first culture, transparent leadership, and unfettered growth opportunities. 

Our Values

We believe in service, encouraging our employees to contribute time and energy to causes that help improve the people and communities in which they live and work. We are guided by three core values:

  • Servant’s Heart—caring enough about other people to understand what their problems are and placing the needs of colleagues, customers, and others over personal objectives.
  • Craftsman’s Attitude—taking pride in the work we do and creating solutions that really solve the problem at hand (and trying again if the first attempt doesn’t do the trick).
  • Growth Mindset - We believe progress comes from curiosity, openness, and perseverance. We welcome feedback, embrace change, and push beyond comfort zones to unlock new potential for ourselves, our teams, and our customers.

Your Role:

  • Own and execute Intradiem’s Go-To-Market (GTM) strategy, designing and implementing effective launch plans as well as ensuring successful market entry and adoption of new products and features. 
  • Manage pricing strategy development to establish competitive, value-based pricing models that optimize revenue growth and market penetration.
  • Collaborate closely with Sales and Marketing leadership to support demand generation efforts, collaborating on product focused campaigns, content, and programs that drive demand generation and pipeline growth.
  • Act as a strategic partner to Product Management, aligning go-to-market and demand generation strategies with product roadmaps to ensure consistency and impact.
  • Conduct in-depth market research to identify customer needs, industry trends, and key buyer personas, using insights to inform product positioning, messaging, and GTM execution.
  • Define KPIs and success metrics for product marketing and demand generation programs; analyze performance and iterate on strategy to maximize impact and ROI.
  • Serve as a key connector across Marketing, Strategy, Sales, and Product teams to ensure organizational alignment and operational excellence in go-to-market execution.
  • Conduct all business in accordance with Intradiem’s policies and procedures. 
  • Perform all other duties as assigned. 

Your Background:

  • Bachelor's degree in Computer Science, Business, Economics, or a related field.  
  • 11+ years of experience in product marketing, product strategy, or a related function within the B2B software space.
  • Proven experience owning and executing go-to-market strategies for complex products, preferably in a SaaS environment.
  • Strong pricing and packaging expertise, with a demonstrated ability to develop strategies that drive commercial success.
  • Demonstrated project management skills and leadership.
  • Experience conducting market research and translating insights into actionable strategy.
  • Excellent cross-functional collaboration and communication skills, with experience influencing senior stakeholders.
  • Data-driven mindset with fluency in marketing and product performance metrics.
  • Highly self-directed, detail-oriented, and adaptable, with a strong sense of ownership.
  • Experience with customer lifecycle marketing, persona development, and sales enablement tools is a plus.
  • Familiarity with contact center technologies or workforce automation is a plus.

Work Authorization and Equal Employment Opportunity 

Candidates for positions with Intradiem must be legally authorized to work in the United States. Verification of identity and employment eligibility will be required during onboarding. Visa sponsorship is available for this position. 

Intradiem is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. 

Work Authorization:
 
Candidates for positions with Intradiem must be legally authorized to work in the United States. Verification of identity and employment eligibility will be required during onboarding. 

Intradiem is an equal-opportunity employer.  We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

Benefits

Visa Sponsorship

Visa sponsorship is available for this position.

Intradiem builds AI-powered Intelligent Automation solutions designed to transform customer service operations for contact centers and back-office teams. Catering to brand-name organizations, our technology enhances efficiency, supporting hundreds of thousands of agents and facilitating millions of automated actions to optimize their workflows.

View all jobs
Ace your job interview

Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.

Director Q&A's
Report this job
Apply for this job