About the opportunity

Contentful is a leading intelligent composable content platform that has evolved from a pioneer in headless CMS into a comprehensive Digital Experience Platform (DXP) for the modern enterprise. By decoupling content from its presentation layer, Contentful enables more than 4,200 organizations—including 30% of the Fortune 500—to create, manage, and deliver seamless digital experiences across any channel, from mobile apps and websites to voice assistants and digital signage. Contentful provides native AI and real-time personalization to help brand, marketing, and engineering teams collaborate more effectively and scale their digital footprints without the constraints of traditional, monolithic systems.

The Role

The Director of Product Marketing is the primary strategist for our market positioning and the arbiter of our competitive standards. Reporting to the VP of Product Marketing, you serve as the bridge between high-level brand vision and the granular reality of the product roadmap. You don’t just observe the market; you identify strategic gaps to out-position the competition and codify the technical logic that establishes our platform as the benchmark for the modern DXP and CMS categories.

You own the translation layer between Product Development and the market, possessing the technical depth and knowledge of buyer personas to feel equally comfortable building architectural frameworks for a CTO or crafting a strategic vision to justify enterprise value to a CMO. By synthesizing market intelligence into actionable requirements, you actively shape the product roadmap and turn complex technical milestones into a visionary narrative for the world’s most sophisticated enterprises.

As a player/coach for a distributed US/EMEA team, you are as comfortable brainstorming five-year category shifts with the VP of Product Marketing as you are line-editing a practitioner-level technical blog. You elevate your team’s technical acumen by teaching them how to find the ‘human story’ inside a technical feature.

What to expect?

Positioning & Messaging: Own the master product messaging and positioning frameworks for the products that define our business. You ensure that our platform is not viewed as a mere utility, but as a critical strategic investment for digital transformation.
Prod Dev Collaboration: Act as the primary liaison to the Product Management organization. You will work in tight coordination with product leaders to ensure the roadmap is influenced by market needs and that technical milestones are translated into high-impact value propositions.
Cross-functional Collaboration: Serve as the narrative connective tissue between Product, Sales, Analyst Relations, and Corporate Marketing teams. You will collaborate with the Director of Go-To-Market Product Marketing to ensure the core messaging is successfully integrated into global campaigns, enablement, and sales motions.
Creation of Product Marketing Artifacts: Personally, and with the team, develop and maintain the foundational assets that represent our business, including core corporate decks and platform-level narratives. You ensure that the company’s most visible materials are accurate and compelling.
Team Leadership: Direct a high-performing Core PMM team across multiple time zones, including actively investing in your team’s growth, delivering thoughtful feedback and elevating their ability to operate with both technical depth and executive-level clarity.
This position is remote, but expected to travel to the Berlin office at least once per quarter.

What you need to be successful?

At least 8 - 10 years of experience in Product Marketing or a related strategic function within B2B SaaS, and 3-5 years of experience leading a team. Direct experience in CMS, DXP, or Personalization technology is highly preferred.
Exceptional Communication: You are a gifted writer and an accomplished public speaker. You possess the presence to influence C-level stakeholders and the technical depth to earn the respect of product architects.
Instructional Management Style: You have a proven track record of managing global teams (US and EMEA) and a passion for mentoring. You enjoy the process of reviewing work and coaching your team to achieve a higher standard of output.
Technical Acumen: You possess hands-on fluency in modern software architecture. You can read API documentation and credibly challenge product and engineering partners while shaping external narratives around headless configurations and composable digital ecosystems. You can explain the "how" just as well as the "why."
Judgment and Precision: You have a refined sense of timing and tone, knowing exactly how to adjust a message based on market shifts or the specific needs of an analyst or enterprise buyer.

What's in it for you?

Join an ambitious tech company reshaping the way people build digital experiences
Full-time employees receive Stock Options for the opportunity to share in the success of our company
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
Company paid parental leave to care for and focus on your growing family
Use your personal annual education budget to improve your skills and grow in your career
Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
An annual wellbeing stipend to care for your physical, financial, or emotional health
A monthly communication stipend and phone hardware upgrade reimbursement.
New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business.

New York Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

New York Salary Range: $202,000 - $274,000
[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at [email protected] with any information you may have.

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Director, Product Marketing Manager

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