Director, Product Marketing

JOB SUMMARY

This is an exciting opportunity for a driven and innovative Product Marketing Manager to make a significant impact and contribute to the growth of our company. If you are passionate about product marketing and possess the required skills and qualifications, we invite you to apply and join our dynamic team.

Key Responsibilities Include:

Market Research and Analysis:

• Conduct thorough market research to understand customer needs, market trends, and competitive landscape.

• Analyze data to identify key insights and opportunities for product positioning and differentiation - Ultimately owning fine-tuning of product-market fit

Product Positioning and Messaging:

• Develop clear and compelling product positioning and messaging that resonates with target audiences.

• Create and maintain buyer personas from customer segmentation to guide marketing efforts.

Go-to-Market Strategy:

• Develop and execute go-to-market plans for new product launches and feature releases.

• Coordinate cross-functional teams, including product management, sales, and customer support, to ensure successful product/campaign/feature launches.

Digital Product & App Ownership:

• Act as customer voice for digital product and app features, translating customer insights and business requirements into clear feature briefs and prioritization inputs for product teams.

• Drive end-to-end delivery and adoption of app features in partnership with Product, Tech, and Design, including launch readiness, in-app communication, and performance tracking against defined business metrics.

Content Creation and Campaigns:

• Create high-quality marketing content, including product brochures, presentations, case studies, and white papers.

• Plan and execute marketing campaigns across various channels, including, social media, and digital advertising.

Sales Enablement:

• Develop sales tools and training materials to support the sales team in effectively communicating product value.

• Conduct training sessions and provide ongoing support to the sales team.

Management Analytics & Reporting:

• Define and track clear success metrics across product, digital, and marketing initiatives to evaluate impact on adoption, revenue, retention, and customer experience.

• Own management reporting and insights, translating data into clear narratives and recommendations for senior leadership decision-making.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.

• Proven track record of successfully managing and optimizing marketing campaigns, A/B testing with a focus on driving business results. Experience in the energy sector is an added advantage.

• Experience and knowledge of developing and managing a digital products - minimum 5 years.

• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.

• Creative thinker, with ability to work effectively in a cross-functional team environment.

• Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, PowerBI, Tableau, etc.).

• Excellent communication, leadership, and interpersonal skills.

• Ability to thrive in a fast-paced environment, manage multiple priorities, and deliver results under tight deadlines with minimum intervention.

• Prior experience in a leadership or managerial role, demonstrating the ability to inspire and motivate a team.

• Willingness to travel as per requirements.

• Enthusiasm in strategic contribution and collaboration on other related marketing initiatives within the company to drive overall business growth and success.

Location and Travel

This role is based in Abuja, Nigeria and requires some travel to other Husk locations.

Salary

Negotiables based on experience. 

Women candidates are encouraged to apply.

DISCLAIMER:

This description indicates the general nature and level of the qualifications and duties required of employees in this job classification, as well as the essential functions a person must be able to perform to do this job. It is not designed to be a comprehensive inventory of all duties and qualifications required of employees assigned to this job.

Husk Power Systems and its subsidiaries are equal-opportunity employers and make employment decisions on the basis of merit and business needs. We hire without consideration of race, colour, religion, citizenship, political activity or affiliation, marital status, age, national origin, ancestry, disability, veteran status, sexual orientation, gender identity, gender expression, sex or gender, or any other basis protected by law.