Director, Product Management - Affiliates

Company Introduction  

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.  
 
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. 

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”   

Role Overview  

We are looking for a visionary and hands-on Product Director to lead the development of Coupang's Affiliates (Coupang Partner) platform in Taiwan. This is a strategic role focused on building a scalable, localized affiliates ecosystem from the ground up. You will define product strategy, collaborate cross-functionally with engineering, marketing, and partnership teams, and deliver innovative features that empower publishers, influencers, and content creators to effectively monetize traffic and drive measurable growth.

You will work in close collaboration with the Director of Partnership / Affiliates to align product capabilities with growth strategies and go-to-market efforts. This is a rare opportunity to shape a country-specific platform leveraging the maturity of Coupang Korea’s infrastructure while innovating for the unique needs of Taiwan's digital landscape.

What You Will Do 

Product Strategy & Development

• Define and execute the product roadmap for Coupang's Taiwan Affiliate Platform.
• Build localized features that support traffic monetization, such as static/dynamic link generation, banner modules, conversion tracking, and cost-per-click/sale (CPC/CPS) attribution tools.
• Prioritize product development that addresses Taiwan-specific needs in business registration, payout models, regulatory compliance, and fraud prevention.

Cross-functional Collaboration

• Partner with the Director of Partnerships / Affiliates to align on affiliate acquisition and growth plans.
• Collaborate with engineering, marketing, legal, and finance to ensure successful end-to-end product delivery.
• Leverage existing infrastructure from the Korea platform while building modular, Taiwan-first capabilities.

User Research & Experimentation

• Engage with affiliate users across different segments (e.g., large media publishers, gaming app developers, individual influencers) to gather insights and define user-centric product features.
• Design, launch, and analyze experiments to optimize affiliate performance and platform engagement.

Platform & Ecosystem Building

• Help affiliates better understand and monetize long-tail traffic by offering plug-and-play tools.
• Integrate Coupang Ads into the affiliate product experience to boost visibility and shared revenue.
• Contribute to the growth of Coupang’s broader digital ecosystem in Taiwan, enabling seamless collaboration with other verticals (e.g., app stores, content networks, digital advertising partners).

Basic Qualifications  

• 10+ years of marketing product management experience, including leading affiliates, ad tech, or traffic monetization platforms.
• Strong understanding of affiliate marketing, ad monetization models (CPC, CPS), and publisher partnerships.
• Track record of building products from 0 to 1 in new markets or emerging business lines.
• Ability to define strategy, translate it into execution, and own the full product lifecycle.
• Familiarity with digital marketing and performance analytics tools.
• Strong communication and stakeholder management skills, especially working cross-functionally. 

Preferred Qualifications 

• Experience working in affiliate or monetization platforms.
• Product experience in mobile ecosystems (e.g., app stores, in-app advertising, gaming platforms).
• Experience working with long-tail creators or mid-market publishers in a product or platform capacity.
• Fluency in English is required; proficiency in Mandarin and familiarity with Taiwan’s regulatory environment and digital commerce landscape are highly preferred.  

Recruitment Process and Others  

Recruitment Process  

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 

Details to Consider 

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 

Privacy Notice​ 

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/​