Director, Paid Search

You have a true talent for paid search, seamlessly blending strategy, creativity, and leadership. Your extensive knowledge of SEM standards ensures campaigns are flawless, enabling your team of experts to excel. As a subject matter expert, you lead by example, demonstrating best practices and facilitating knowledge-sharing. You work closely with your team daily, providing guidance and support to ensure that activations run smoothly and clients achieve their goals. 

You are committed to building a thriving team and fostering growth and development at every opportunity. Always up-to-date with the latest SEM updates, you bring innovation to your track and champion performance, holding yourself accountable to client partners and KPIs. With a keen eye for talent, you identify potential, cultivate development, and build succession plans, leaving a lasting legacy of success and empowerment.

PROFICIENCY EXPECTATIONS

We expect Directors to be experts in paid search activation strategy and be able to understand how it weaves within the integrated media ecosystem. They are responsible for technical expertise and delivery excellence across all search channels. They successfully oversee a team of paid search experts that operates towards DEPT standards and supports career growth plans and the satisfaction of all of their team members.

• Directors should be proper subject matter experts in paid search, understanding how it plays a role within the entire funnel amongst other channels and ensuring their teams are adhering to best practices and promoting knowledge-sharing
• They will lead paid search team members in daily account management, tactical creation, and implementation, tracking performance against goals, and adherence to deadlines
• Accountable to Client Partner(s) in delivering tactical plans that ladder up to overall brand strategy and agreed KPIs
• Support client partners in managing client relationships as related to paid search strategy, team, and performance
• Ensures effective collaboration of paid search strategy and implementation for flawless execution of search campaign strategy and activation towards client overall goals
• Point of escalation for all activation team members within their track- understands when to step in and coach the team on any advanced strategy, optimizations, processes, or next steps to mitigate issues and drive search growth.
• Oversees their activation team resourcing, consistently updating tracking to ensure utilization numbers are accurate and the team is fully utilized towards targets. Understands when their team is open for bandwidth and ready to take on clients.
• Identifies succession plans for their team and cultivates talent development for upward mobility and planning for unplanned employee attrition  
• Works with reps to identify and vet new opportunities, drive the development of channel-specific innovation, thought leadership, best practices & training, and ensure that best practices are implemented regularly

QUALIFICATIONS 

• A minimum of 8 years’ paid search experience (spanning all core Google Ads products) and a minimum 3 years of experience in a client-facing marketing role
• Proven prior work experience managing a team of 2+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
• A deep understanding of Google Ads, and Microsoft Ads.
• The ability to audit an account and present actionable insights to a client
• Experience speaking to growth strategy, SEO, CRO, analytics and measurement with marketing managers and C-Level executives alike
• Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements

The anticipated salary range for this position is $130,000 - $140,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.