Director of Solutions Marketing, Consulting Business

We’re seeking a Director of Solutions Marketing to lead the development and commercialization of packaged consulting and research offerings for Reach3 Insights and Angus Reid— two leading brands within the Rival Group ecosystem.

This is a strategic, high-impact role for a marketing leader who knows how to turn expertise into scalable products — someone who can work across consulting, sales, and marketing teams to shape offerings that drive recurring revenue, market differentiation, and brand growth.

Reporting to the Chief Marketing Officer, you’ll get to work on the development and execution of comprehensive marketing campaigns that drive awareness, engagement, and adoption of our solutions across target markets. 

Who are we? 

When you join Rival Group, you’re not just accelerating your career—you’re also helping shape the future of customer insights and market research.

We’re a forward-thinking, results-driven organization obsessed with helping innovative brands get closer to their customers in a way that feels fresh, organic, and fun. Rival Technologies, the tech arm of our business, is the world’s best conversational research platform and one of Vancouver’s fastest-growing tech companies. 🚀 Reach3 Insights, our consulting side, is an award-winning 🏆 market research agency with offices in Chicago, Toronto, and Vancouver. Together, we’re helping brands like Coca-Cola, Kellogg’s, Dell Technologies, REVOLT TV, and Roblox get better insights they can use to deliver better products, create more impactful marketing campaigns, and improve the end-to-end customer experience.

Our customers LOVE our tech and services. We’re growing fast—and we’re inviting great people to join us on the ride 🎢

If making measurable, immediate impact while having fun sounds like your jam, then we invite you to apply! 👇

What you’ll do:

• Solution Development & Positioning

  • Partner with senior consulting and research leaders to conceptualize, define, and package new solutions that align with client needs and business growth objectives.
  • Translate consulting capabilities into scalable, repeatable offerings with clear value propositions, pricing models, and differentiators.
  • Conduct competitive and market analysis to identify whitespace opportunities and refine solution positioning.
  • Ensure all offerings are clearly articulated through consistent, market-ready messaging and documentation.

  Go-to-Market (GTM) Strategy

  • Develop and execute launch plans for new and existing solutions, in partnership with marketing, sales, and delivery teams.
  • Define target segments, messaging frameworks, and proof points for each solution.
  • Build sales enablement tools (e.g., one-pagers, battle cards, pitch decks) to help consulting teams communicate value consistently.
  • Support internal readiness — training consulting and business development teams on positioning, use cases, and value articulation.

  Revenue Enablement & Optimization

  • Collaborate with business leaders to establish recurring revenue models for packaged solutions.
  • Use client and market feedback to refine solution offerings and ensure alignment with evolving client challenges.
  • Monitor performance and adoption metrics to continuously optimize offerings for growth and profitability.

  Collaboration & Influence

  • Work cross-functionally with leaders across Angus Reid, Reach3, and Rival Technologies to align messaging, pricing, and GTM execution.
  • Serve as a strategic marketing partner to the consulting teams, balancing innovation with commercial discipline.
  • Collaborate with the broader marketing team to develop thought leadership and content that reinforces each solution’s positioning in the market.

What You'll Have:  

• 10+ years of experience in product marketing or solutions marketing for professional services, consulting, or insights-based organizations.
• Proven ability to productize services — translating consulting capabilities into scalable, repeatable offerings.
• Deep understanding of go-to-market strategy, value proposition development, and pricing for service-based businesses.
• Strong collaboration and stakeholder management skills; comfortable influencing senior business leaders and consultants.
• Excellent written and verbal communicator; skilled at articulating business value through compelling narratives.
• Highly analytical and commercially minded; able to assess opportunity sizing and ROI.
• Hands-on operator who thrives in a fast-paced, entrepreneurial environment.
• Based in or able to work closely with teams in Vancouver, BC.

Why us for your next career adventure?  

💵 Fair compensation

We’re committed to pay equity/fair pay practices and closing the gender salary gap. 

• Pay range for this role: $130,000 - $150,000 CAD depending on experience

Our compensation package also includes:

• Stock options
• RRSP plan with employer matching
• Parental leave top up

💆‍♂️ Flexibility and time off

• Hybrid or remote working model (depending on where you're located) and home office benefits
• 4 weeks of vacation as the standard

🩺 Health and wellness

• 100% employer-paid health and dental plan
• Generous sick, personal, and mental health days
• $1,000 annual enhanced mental health benefits

🤝 A great place to work you can be proud of

According to a survey of our employees conducted by an independent agency:

• 91% of our people believe management practices are equal and impartial
• 86% have pride in their work and the organization
• 91% agree that their teammates are friendly, supportive and welcoming

Our values at Rival:

• Courage
• Results
• Energy
• Kinship

The not-so-fine-print 🧐

If you think you’re a good fit, please connect with us ASAP with your resume. You must be eligible to work in Canada to be considered for this role. We thank everyone for their interest; however, only successful applicants will be contacted.

If you don’t see yourself fully reflected in every job requirement listed in the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion. Rival provides equal employment opportunities to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.

Rival is also committed to fostering a culture of belonging, which includes ensuring an accessible work environment and employment practices. If you require accommodation at any point in the selection process, please email [email protected]

Finally, we know from time to time emergencies happen and you may need to reschedule an interview — we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

Please note given our security and compliance certifications, final applicants will be required to undergo a background check.

No recruiters and no phone calls, please!