Director of Social

About Us Snif is setting the new standard in fine fragrance. The search for high-quality scented products should be simple, accessible, and fun. We bring our customers what they want to smell and develop new, unexpected ways for them to incorporate fine fragrance into their daily routines.  Every scent we develop is designed to be an immersive experience. From the name, packaging design, and creative campaigns to someone’s first spray, we want them to see and smell the quality behind every release. Our formulas are always made with top-shelf ingredients and are genderless, non-toxic, vegan, and cruelty-free.  Snif and its sub-brands are sold on our DTC site www.snif.co. Select products can also be found at Ulta Beauty and on Amazon. We’ve been featured across notable press outlets including Forbes, Fast Co., WWD, Vogue, Allure, Cosmopolitan, NY Mag, Harper’s Bazaar, and more. Additionally, we’re backed by some of the most revered investors in the consumer goods space. We’re a lean team that’s expanding quickly, and we’re looking for someone who believes in our vision to shift the way people experience scents. The Role: Snif is looking for a Director of Social Media to define, grow, and lead our multi-channel social presence across TikTok, Instagram, YouTube, and supplemental platforms. This role owns how Snif shows up on social media - from strategy and storytelling to execution and cultural relevance. As social is often a customer’s first touchpoint with Snif, it’s critical that our presence sets the tone and reflects our core brand values while pushing boundaries to deliver engaging, standout content. You’ll set the vision, develop a compelling and distinctive content strategy, and continuously evolve our platform approach to make Snif impossible to ignore in-feed. Social at Snif isn’t just about posting or conversion - it’s a creative engine that translates the brand’s personality, educates our audience, and drives awareness. This is a high-visibility role for a confident leader who is imaginative, culturally fluent, organized, and analytically sharp. You will manage a mix of full-time and contract team members to execute content creation, community engagement, reporting, and more. This role reports directly to the Chief Brand Officer and partners closely with Creative, Marketing, Sales, and CX teams. What You'll Do:

Social Strategy & Creative Development:

Define and own Snif’s social strategy across TikTok, Instagram, YouTube, Facebook, Pinterest, and emerging platforms for both Snif and cologne sub-brand Notewrks

Establish content pillars, creative frameworks, channel-specific tactics, and posting cadence

Lead ideation and planning for our social calendar, balancing company-wide objectives with content that is fun, witty, educational, and culturally relevant

Act as Snif’s cultural filter - spotting trends early and deciding what’s worth engaging with (and what’s not)

Structure & Team Management:

Manage and grow Snif’s in-house and contract social teams

Set clear roles, workflows, and standards to drive consistency and quality

Foster a culture of creativity, experimentation, accountability, and speed

Be hands-on when needed while maintaining a strategic, big-picture view

Channel Planning, Execution & Engagement:

Own Snif’s social platforms end-to-end, including publishing, optimization, and performance

Build scalable systems for content ideation, production, posting, and reporting

Evaluate and manage social tools, digital platforms, and third-party vendors

Ensure external partners support speed and scale without diluting brand voice or quality

Cross-Functional Leadership:

Serve as the social expert and point of view internally

Partner closely with Creative, Marketing, CX, and Operations teams to create cohesion and deliver a seamless experience

Partner with Retail and Sales team to develop compelling content that drives in-store engagement and conversion

Develop agile processes for real-time moments, cultural reactions, and risk management

Analytics, Insights & Optimization:

Build and own a strong analytics and insights discipline across platforms

Use performance data and cultural insights to guide creative decisions and prioritization

Maintain clear reporting dashboards for leadership visibility

Continuously test, learn, and optimize creative, cadence, and platform strategy

What You'll Bring:

8+ years of experience leading social strategy, content, digital storytelling and community engagement

Proven success building or reinventing social for disruptive creative lead brands

Experience growing and managing social teams in fast-paced environments

Deep understanding of TikTok, Instagram, YouTube, and emerging platforms - including algorithms, formats, and cultural nuance

Proficient in Google Workspace (Docs, Sheets, Slides, Drive, Calendar) for collaboration, documentation, and reporting

The ability to write with wit, charm, and personality - knowing when to be funny, when to be smart, and when to keep it simple

Experience with productivity and knowledge-management tools

Expertise in social listening, planning, and reporting platforms

Comfortable organizing, maintaining, and streamlining digital workflows across multiple tools

Strong ownership mentality and comfort navigating ambiguity in a startup environment

Excellent communication skills and the ability to work cross-functionally

Curiosity, rigor, and a desire to continuously improve processes and outputs

Bonus Points:

Proven success at a fast-paced startup in the in beauty, fragrance, or personal care space

Passion for scented products, including fragrance, body care, candles, or laundry 

Ability to work in Adobe Suite or other design and video editing software 

Experience with Notion and Archive

What You'll Get:

Be part of a fast-growing company with an awesome mission

Highly competitive salary, bonus, and equity so you’re a part of the Snif family

An opportunity for growth and ability to widen your role and responsibilities

Medical, Dental and Vision healthcare insurance

401K Retirement Plan with company matching

Paid Parental Leave

Flexible vacation and PTO policy

Industry-leading well-being and mental-health benefits

Virtual and remote work as well as work-from-home setup

Snif product on us!