Director of SEO

Summary of Position:

Reporting to the VP of Digital Marketing, we are seeking a Director of SEO to own and lead the SEO division for one of our legal marketing agencies within the EverService portfolio. In this role, you will be responsible for defining and executing the agencies SEO vision across all client accounts while ensuring world-class service delivery, performance, and scalability. You will manage and mentor a globally distributed team of SEO specialists and managers, implement best-in-class technical and content strategies, and collaborate cross-functionally to drive business growth. This is a high-impact leadership role ideal for someone with deep SEO expertise especially within the legal industry and a proven track record of building and scaling global teams.

Position Responsibilities:

• Own and evolve LawRank’s SEO playbook across technical, on-site, local, and off-site SEO Develop scalable SEO strategies tailored for law firms, ensuring performance-driven client outcomes
• Stay ahead of SEO trends, algorithm updates, and best practices, positioning LawRank as a market leader in attorney SEO Lead and mentor a global SEO team, including managers and individual contributors, with a focus on LATAM-based workforce
• Define department structure to support current and future growth; oversee capacity planning and resource allocation
• Drive hiring, onboarding, performance reviews, and professional development initiatives
• Partner with Client Success, Sales, and other cross-functional teams to ensure seamless execution of SEO strategies
• Support pre-sales efforts with strategy scoping and pitch input on complex or high-value SEO opportunities
• Provide technical oversight for website migrations to ensure clean implementation and ranking stability
• Lead testing and rollout of new SEO services, tools, and automation to increase efficiency and results
• Evaluate and procure new SEO technologies to support data-driven decisions and workflow automation
• Standardize SEO documentation and knowledge base to ensure consistency across team operations
• Serve as the subject matter expert in attorney SEO, contributing thought leadership, internal training, and external education when needed Interface with high-profile clients in partnership with the Client Success team to ensure satisfaction and retention

Requirements

• 10+ years of experience if hands-on SEO experience with at least 5+ in leadership roles within a high-volume, fast-moving marketing agency environment
• Proven success managing and scaling global SEO teams, including LATAM-based professionals
• Advanced knowledge of and experience with SEO including technical, onsite, local, and offsite strategies
• Experience in SEO marketing for legal clientele (law firms, attorneys)
• Passionate about the SEO industry, with the ability to contribute thought leadership to the agency
• Experience driving tests and innovation to improve SEO, content, email, and social performance
• Strong executive presence and verbal communication skills
• Bias for action and ability to make decisions quickly and thoughtfully
• Ability to set a vision and generate employee buy-in
• Ability to travel to Mexico on a quarterly basis

Benefits

We’ve got you covered: 

EverService is proud to offer a variety of benefits to support employees and their families, including: 

• Medical/Vision, Dental, Retirement 
• Life Insurance 
• Sick Time 
• Paid Time Away (PTO) 

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.