Director of Revenue Marketing
We’re looking for an experienced Director of Revenue Marketing to build and run the machinery of growth at LeadVenture. This role blends strategic leadership with hands-on execution, partnering deeply with Sales, BDRs, and Revenue Operations to drive predictable pipeline, revenue, and marketing impact.
This is a role for someone who understands that great marketing doesn’t just create leads, it creates momentum across the funnel.
As Director of Revenue Marketing, you will lead the demand engine end-to-end: from outbound and inbound programs, to funnel design and conversion, to experimentation and optimization. You’ll manage a small but high-impact team, while personally shaping strategy, testing new growth motions, and operationalizing what works.
What You’ll Do:
Growth Strategy & Execution
- Own demand generation strategy across inbound, outbound support, and lifecycle programs
- Build a repeatable growth system that balances quick wins with scalable, long-term impact
- Design and run experiments across channels to improve conversion, velocity, and deal quality
Sales & BDR Partnership
- Partner closely with Sales and BDR teams to support outbound motions with:
- Targeted campaigns
- Account-based programs
- Messaging, enablement, and air cover
- Align on ICPs, priority accounts, handoff definitions, and feedback loops
- Ensure marketing programs are clearly tied to pipeline creation and influence
Funnel & RevOps Collaboration
- Work tightly with Revenue Operations to design and optimize the funnel:
- Lead and account routing
- Campaign attribution
- Stage conversion and velocity
- Use data to identify bottlenecks and opportunities across the buyer journey
- Measure what matters and continuously improve performance
Demand Programs & Channels
- Own key demand levers including:
- Website and digital acquisition
- Integrated campaigns (email, paid, content, events)
- Ensure programs are focused on quality, not just volume
Experimentation & AI-Enabled Marketing
- Build a culture of testing and learning including clear hypotheses, fast feedback, and iteration
- Leverage AI tools to accelerate:
- Campaign creation and personalization
- Research and insights
- Funnel analysis and optimization
- Stay current on modern growth and marketing technologies
Team Leadership
- Lead, coach, and develop a high-performing growth team
- Set clear priorities, goals, and accountability
- Balance delegation with hands-on contribution where needed
You’ll thrive in this role if you have:
- 5+ years of experience in B2B SaaS marketing, with a strong emphasis on demand generation
- Bachelor’s degree in marketing, business, or equivalent experience
- Proven experience partnering with Sales, BDRs, and RevOps
- Track record of building and scaling demand programs tied to revenue
- Experience managing and developing a marketing team
- Strong analytical skills with the ability to measure impact and ROI
- Excellent written and verbal communication skills
- Hands-on, self-starter mindset with a bias toward action
- Ability to travel up to 25%
Additionally nice to have:
- Experience supporting outbound or ABM motions
- Familiarity with modern marketing and AI tools
- Experience in growth-stage or scaling SaaS environments
What Success Looks Like:
- Marketing is a trusted, proactive partner to Sales
- Outbound and inbound programs clearly support revenue goals
- Funnel performance improves quarter over quarter
- Experiments turn into repeatable growth motions
- The team operates with clarity, focus, and momentum
Does this position sound like something you would enjoy and be successful at, but you’re not sure you have the exact qualifications to be considered? While our job descriptions are an outline for the type of candidate we’re looking for, it is not a checklist. We encourage you to apply!
Who is LeadVenture?
LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing, and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. Our family of brands includes Dealer Spike, ARI Network Services, Inc. (ARI), Dealer Car Search, Frazer, TCS Technologies, Net Driven, Direct Communications, Inc. (DCi), Auction123, Powersports Support, Level 5 Advertising, PSM Marketing, Monroney Labels and Interact RV. Each one is an industry leader in driving consumer engagement and maximizing lead generation for dealers. Our investors include the private equity firms True Wind Capital and TA Associates.
Equal Opportunity Employer
LeadVenture provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, LeadVenture complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.
LeadVenture expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LeadVenture employees to perform their job duties may result in discipline up to and including discharge.
This role is not open to candidates located in Colorado, Connecticut, California, Maryland, Nevada, New York, Rhode Island, or Washington.
