The Task At Hand:
Shape the rules. Unlock new markets. Drive the future of THC beverages.
JuneShine Brands is building an innovative social tonic platform, with Willie’s Remedy+ leading the next wave of THC beverages. As one of the fastest-growing brands in the category, we’re entering a critical growth phase where regulatory leadership and advocacy will define who wins.
As the Director of Regulatory Affairs, you’ll serve as our in-house expert on hemp beverage regulation - anticipating where state and federal rules are going, influencing outcomes, and guiding our expansion into new markets. From market access to packaging and DTC considerations, you’ll turn regulatory complexity into a competitive advantage.
This is a high-impact, externally facing role reporting to the CFO and working closely with the CEO, Board, and industry partners to advance advocacy efforts and unlock scalable growth.
If you thrive in ambiguity, enjoy shaping emerging policy, and want to help define a fast-moving category, this role is for you!
Who You Are:
Strategic regulatory and government affairs leader navigating complex state hemp laws
Deep expertise in hemp and cannabis beverage regulations with a business-first mindset
Hands-on, entrepreneurial operator comfortable owning regulatory strategy, advocacy and compliance oversight
Thrives in ambiguous, rapidly evolving regulatory environments
Relationship builder with regulators, policymakers, and industry partners
Effective collaborator with leadership, and cross functional teams
What You'll Do:
Regulatory Strategy & Advocacy:
Critical Focus: Anticipate and help shape hemp beverage regulations, with particular emphasis on packaging formats, DTC considerations and market access
Represent Willie's in state-level advocacy efforts, industry coalitions and working groups
Build and maintain relationships with state regulators, policymakers, and key industry associations
Develop and deliver regulatory positions, comments, and advocacy materials to influence outcomes in priority markets
Identify and pursue opportunities to proactively influence regulatory direction before rules are finalized
Educate external stakeholders on hemp beverage safety, consumer benefits and responsible regulation
Hemp State Regulatory Oversight & Market Enablement:
Serve as the primary internal expert on state hemp beverage regulations across all active and expansion markets
Monitor evolving state regulatory frameworks and advise leadership on business implications and strategic tradeoffs
Support market entry and expansion strategies based on state-specific regulatory requirements
Partner with internal teams to ensure alignment across formulation, labeling, marketing, and go-to-market execution
Stay ahead of enforcement trends through ongoing engagement with state regulatory agencies
Compliance Leadership & Team Development:
Lead and develop the compliance function as Willie's Remedy+ scales nationally
Set compliance strategy, priorities and operating rhythm to support multi-state growth
Ensure the team has the resources, guidance, and clarity needed to executive effectively
Must Haves:
21 years of age or older at the time of application
5–8+ years of experience in regulatory or government affairs within hemp, cannabis, adult beverage, or other highly regulated CPG categories
Deep knowledge of state-level hemp beverage regulations, including market access and packaging considerations
Proven experience engaging with or influencing state regulators, policymakers, or industry groups
Ability to translate complex regulatory requirements into clear, actionable business guidance
Experience partnering with executive leadership to inform strategic and commercial decisions
Experience leading or mentoring regulatory or compliance professionals
Ability to support key markets (preference for CA, TX, or DC) and travel as needed
Nice to Haves:
JD or formal legal training
Existing relationships with regulators or industry advocacy groups
Experience supporting market expansion or retail enablement
Familiarity with FDA, TTB, or state beverage control agencies
Exposure to DTC or e-commerce in regulated categories
Experience building or scaling compliance or regulatory functions within a growing organization
Entrepreneurial mindset with comfort operating in fast-moving, ambiguous environments
Compensation, Perks + Benefits:
Compensation:
$150,000 - $160,000 per year
The final offer will be based on several factors, including experience, skills, and overall expertise
Equity Eligible
Perks + Benefits:
Unlimited Paid Time Off
Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
Voluntary vision, dental, and accidental plans401(k) with up to 4% company match
12 weeks of paid Equal Parental Leave, $500 Baby Bonding Bucks, and a sustainable baby gift
Booch, spirit, beer, and soft good perks
And more!
Who We Are
Our Purpose: To make quality, purpose-driven beverages
Our Business: Our vision is to create the next-generation beverage platform, comprising distinct brands, each with its own ethos and purpose. Despite being a multi-billion dollar industry, it lacks options that cater to the next generation of drinkers who will demand more from their alcohol than a mere buzz. Disrupting this industry is a worthy, and massive opportunity.
Our Culture: Our core values are Quality, Transparency, and Team-First. We derive much of our management policy from a book we give you upon hiring, ‘Let My People Go Surfing', by Yvon Chouinard (founder, owner, Patagonia). Our policy is to allow workers flexible hours, provided the work gets done with no negative impact on others. Our ‘let my people go surfing’ policy demands that we hire very unique individuals; those with a combination of self-motivation, self-discipline, and energy.
JuneShine Brands is a purpose-driven organization composed of a diverse and dynamic group of individuals with varied backgrounds, passions, and beliefs. We are committed to fostering an inclusive environment where everyone’s unique perspectives are valued. We seek to hire self-motivated, independent thinkers, who embrace challenging the status quo. Join us at JuneShine Brands where you’re encouraged to bring your authentic self to your craft every day. As a proud equal opportunity employer, we are dedicated to ensuring fairness and equity in our hiring practices.
You must reside in the United States to be considered for this position.
This role supports multiple beverage brands within the JuneShine Brands portfolio, including alcohol and hemp-derived THC beverages.
All Juneshine Brands products are intended for adults 21+.
