Director of Programmatic & Data Sales

FanReach is Better Collective’s newest commercial initiative, built to turn our 400M+ monthly visits into a powerful monetization engine for advertisers. Backed by a deep portfolio of publisher brands like Action Network, HLTV, RotoGrinders, and The Nation Network, FanReach connects high-intent sports fans with performance-focused advertisers.

We’re redefining how sports media is sold, leveraging CTV, display, native, and first-party audience data across the open web. Now, we’re hiring someone to take FanReach to market and turn potential into pipeline.

What You’ll Do

• Own and drive sales + partnerships for FanReach across the U.S., from outreach to deal close

• Pitch and close PMP, PG, and managed service deals with agencies, DSPs, and sports/betting brands

• Package and sell first-party data segments through LiveRamp and similar platforms

• Scale a repeatable revenue engine spanning direct, programmatic, and data licensing

• Partner with internal teams (Audience, Product, RevOps, Campaign Management) to refine and deliver revenue-driving solutions

• Act as a strategic advisor to product development, bringing real insights from the field

• Lead FanReach’s market positioning across agencies, clients, and industry events