Salary Range: $190,000.00 - $240,000.00 per year base salary (which is dependent on a variety of factors including relevant experience, geographic location, business needs, and market demand).
Who We Are
Persado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. Used by 8 out of the top 10 US banks today, the Persado platform orchestrates and facilitates interactions between a bank's marketing team and its compliance team as they generate collateral that balances performance and compliance risk. Persado is at the forefront of helping marketing teams in highly regulated industries, such as banking, insurance, and financial services, manage content with speed, compliance, and confidence. Our platform empowers enterprise marketing departments to generate and deliver personalised timely, compliant content across channels with unparalleled efficiency and oversight.
As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.
Who You Are
We’re looking for a Director of Product to lead the development of the next generation of products and capabilities within Pesado’s AI platform. Someone who’s shipped AI products that feel magical and create value for users.
You will own the product vision and execution for our genAI platform that combines finserv-grade compliance automation, creative performance optimization and content generation into a simple, empowering experience for marketers and compliance teams.
What You’ll Do
What We’re Looking For
What We Offer
Achieve your life goals and work goals at Persado:
Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.
Kindly submit your CV in English
Persado is reinventing digital marketing creative by applying mathematical certainty to the words we use in marketing communications. Words, after all, are the foundational DNA of marketing. By unlocking the power of words, companies win every digital marketing moment, experiencing dramatic new brand engagement and revenue performance across every channel.In an era where marketing budgets have hit the wall and digital marketing creative is underperforming, Persado is empowering companies to break out of this “confidence crisis” by shifting digital creative from subjective “guesswork” to science. The Persado Message Generation Machine keeps companies from falling behind by using mathematical certainty to inform their brands and instill confidence they are making every word count, across each customer journey, and every channel.Forward-thinking CMOs and marketing executives [from companies like Citi, Dell, Gap, Google, Vodafone] rely on Persado to continuously outperform by using words as a new source of value and differentiation, driving up to a 30 X ROI across all of digital marketing and multiplying the impact of existing investments.
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Director of Product Q&A's