Director of Product Marketing

About Topsort

At Topsort, we believe in the mission of democratizing the secret technologies of the walled gardens and creating a privacy-first cookie-free world of clean advertising with modern tech, friendly products, and AI. We believe in making advertising intuitive, intelligent, and genuinely cool, without any of the creepy ads or cookie-obsession (well, maybe just the chocolate ones). In a rapidly changing industry, we're on a mission to democratize monetization access for all and ensure that advertising doesn't leave any brand or seller feeling confused or overwhelmed

Today, Topsort has 6 major hubs worldwide, and employees in 13+ countries, including Menlo Park, Boston, Santiago Chile, São Paulo Brazil, Barcelona Spain, and Sydney Australia. We are a truly global company that was born in the pandemic that’s had rapid growth since out of a genius product, a customer-first mentality, and a hardworking team of talented individuals. Since our founding in 2021, we’ve gained customers in retail, marketplaces, and delivery apps in 40+ countries and quickly approaching the #1 position in the industry.

Do you enjoy a fast-paced environment? Do you like seeing your work create real-time impact, being part of a rocket ship from the very beginning? Let’s do the unimaginable - let’s make ads clean and cool again, with AI and modern technology. 

Why Topsort? Why now?

Topsort is changing the way Retail Media works. By joining our scaling team, you'll feel your impact from day 1. The processes and messaging you build today will be a critical part of our foundation as we accelerate toward 200 Topsorters worldwide, and your innovations will leave a lasting mark on the industry, as a whole. Retail Media is on the verge of a new era, and Topsort is gathering the ecosystem together to shape a brighter future. Joining us now, you'll work directly alongside our co-founders and founding members to bring on Retail Media 3.0. If you're looking to define your career as something greater than yourself, come scale with us.

What it’s like to work at Topsort

Our team is all about straightforward communication, embracing feedback without taking it personally, and fostering a super collaborative environment. It’s a sports team that’s hyper focused on winning, collaborative internally, and competitive externally - never the other way around. 

We thrive on working in the open, lifting each other up, and getting things done with a sense of urgency. We're the kind of team that loves making bold choices, sharing extraordinary opinions, and maintaining a 100 mph pace. No endless meetings here – if it can be done today, we're all about getting it done today.

What is this role like?

As a Director of Product Marketing, you will own positioning and category narrative, translate product innovation into commercial advantage, arm sales with clear, differentiated messaging, systematize competitive strategy and elevate how we present to enterprise buyers. This is a strategic role, not a campaign execution role. You will work directly with the CEO, Sales, Product, and Revenue leadership to shape how Topsort is understood in the market.

In this role, you will:

1. Category & Positioning Strategy

• Define and refine Topsort’s market narrative
• Articulate why infrastructure > legacy ad servers
• Clarify our perspective on CDPs, AI, auction optimization, and monetization
• Develop clear messaging by ICP, region, and maturity stage
• Ensure consistency across all sales and marketing touchpoints

2. Competitive Intelligence & Enablement

• Own competitive positioning frameworks
• Create structured battlecards and objection guides
• Identify recurring loss patterns and sharpen response
• Turn competitive pressure into narrative advantage

3. Product Launch Strategy

• Lead go-to-market strategy for new modules and features
• Translate product functionality into revenue impact
• Define value propositions by persona
• Support pricing positioning in partnership with RevOps

4. Sales Messaging & Enterprise Assets

• Create high-quality pitch narratives
• Develop executive-level messaging frameworks
• Standardize ROI stories and monetization cases
• Improve enterprise confidence in strategic deals

5. Market Segmentation & ICP Clarity

• Define target verticals and maturity tiers
• Align messaging by region (LATAM, EMEA, NA, APAC)
• Clarify where we win most decisively
• Help Sales prioritize with strategic clarity

What (we think) you need to be successful

• 7–12+ years in B2B SaaS or ad tech product marketing
• Experience scaling from 10–20M ARR toward 100M+ ARR
• Strong commercial instincts
• Comfortable debating positioning at executive level
• Able to simplify complex infrastructure concepts
• Analytical enough to work with RevOps and Sales
• Strategic but hands-on

Nice to have

• Retail media, ad tech, marketplace, or infrastructure experience
• Experience defining a new category or subcategory
• Experience supporting enterprise sales teams globally

What We Value

At Topsort, we seek professionals who embody the following qualities to drive our mission forward:

• Deep dive into details: Professionals who are not content with superficial answers and dive deeply into the details to uncover root causes and optimal solutions.
• Team first: A low need for individual recognition, always prioritizing collective results over personal credit.
• You thrive with ambiguity: Exceptional ability to tackle open-ended problems in unstructured environments, turning chaos into structured innovation.
• Adaptability: Willingness to learn, mentor, lead, and follow as the situation demands, fostering growth at all levels.
• Urgency: A disproportionate sense of urgency in execution, while keeping scalability and the creation of replicable processes in mind to ensure long-term success.
• Curiosity: Genuinely curious individuals who can quickly learn difficult concepts and apply them effectively.