Wealthfront is looking for an experienced Director of Product Marketing to lead go-to-market strategy for our Banking and Home Lending businesses. As the newest member of the growing Marketing org at Wealthfront, you’ll help shape a world class Product Marketing team while diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities. You’ll work closely with partners across the company, in Product, Engineering, Design, Insights, and others.
The product marketing team is a critical function that helps define the roadmap, find desperate audiences, refine positioning, and scale products after they have found product market fit. Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data. They are also strong cross-functional leaders and communicators. They are highly collaborative and oriented toward product-led growth.
Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions.
Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions.
Responsibilities:
Lead the team in crafting and executing strategies to bring new products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.
Develop positioning, audience, and distribution strategies for new and existing products
Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences
Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
Be a voracious consumer of culture and help highlight trends that can inform our creative strategy
Lead business performance recaps and findings with executive leadership team
Manage a team of product marketers, contributing to a culture of excellence, curiosity, and respect.
Qualifications:
8+ years in consumer product marketing or growth marketing, with technology and/or startup experience
Passionate storyteller with strong communication, presentation, and writing skills
Strategic thinker who equally values creativity and marketing effectiveness
Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.
A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
Experience managing and developing a team of marketers
Personal finance knowledge and experience is a big bonus, but not required
Bachelor's degree or higher
Estimated annual salary range: $196,000 - $221,000 USD plus Equity. Plus benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!
