Director of Physical Product

The Opportunity

We're seeking a Director of Physical product to own and lead all Physical Product/NPD across the business, spanning licensed Rx medication, compounded treatments, OTC medicines, supplements, and personal care, transforming Physical Product and NPD into a commercially strategic, insight-led, and operationally disciplined growth engine. This role is accountable for turning customer needs, clinical opportunity, and market insight into a profitable, brand-strengthening physical product portfolio that drives retention, cross-condition usage, and long-term value. Sitting at the intersection of Brand, Medical, Product, and Commercial, this role owns physical product end-to-end; from strategy and prioritisation through to development, launch, lifecycle management, and scale.

This is a full time, permanent role. The successful candidate will be expected on site two days per week at our HQ in Central London.

What you'll do

Product Strategy and Innovation Pipeline

• Own all Physical Product categories, including licensed Rx medication, compounded treatments, OTC medicines and supplements, and personal care and adjacent product systems.
• Define category-led physical product strategies, with GLP-1 as the primary growth engine and other conditions sequenced based on commercial and clinical impact.
• Design connected product systems (Rx, supplements, add-ons, kits) that drive monetisation, adherence and movement across conditions, not just individual launches.
• Own a rolling 12–24 month innovation pipeline, balancing fast commercial wins with category-defining bets.
• Identify whitespace and future category opportunities through competitive intelligence, insight, and category modelling.
• Partner with Insight & Strategy to ensure all innovation is backed by market demand, consumer validation, and commercial proof.
• Make and defend hard prioritisation decisions to focus resource on the highest-impact categories and initiatives.

NPD Governance and Process Excellence

• Act as the single point of accountability for physical product go / no-go decisions, escalating where required.
• Own and evolve a stage-gated NPD governance framework, embedding transparency, accountability and high-quality decision-making.
• Implement consistent business case standards covering pricing, margin, scalability and ROI.
• Balance governance and pace, ensuring stage gates enable focus and speed rather than friction.

Cross-Functional Orchestration

• Act as the central orchestrator across Clinical, Brand, Commercial, Regulatory, Supply Chain and Insights teams.
• Partner deeply and continuously with Medical to translate clinical opportunity into safe, compliant, differentiated physical products.
• Ensure early feasibility input (both clinical and legal regulatory, operational, financial) to prevent late-stage failure or rework.
• Lead cross-functional reviews at each development stage ensuring alignment, ownership, and speed of decision-making.
• Partner closely with Growth & Product to ensure physical products are designed to improve retention, add-on rates and LTV post-acquisition.
• Partner closely with Manufacturing & Supply Chain to ensure seamless tech transfer, scale-up, and uninterrupted ongoing production, designing for quality, cost efficiency and operational scalability from day one.

Execution and Commercial Rigour

• Oversee end-to-end delivery from concept to launch, including formulation, packaging, testing, regulatory & operational readiness.
• Set ambitious, yet realistic timelines and stage accountability, ensuring speed to market without compromising standards.
• Own post-launch performance, lifecycle management and iteration, ensuring products continue to deliver against retention, adherence and margin targets.
• Establish dashboards, reporting cadence and decision forums to give leadership visibility across the physical product portfolio.
• Identify optimisation, reformulation or extension opportunities across the lifecycle.

What you'll bring to HeliosX

Knowledge and Experience

• Proven leadership owning end-to-end product strategy & innovation roadmaps in health, beauty, wellness, CPG or similar.
• Experience building product portfolios that support retention, repeat usage or subscription-like behaviour, not just first-purchase conversion.
• Experience partnering closely with Medical, Clinical or Regulatory teams to bring regulated products to market.
• Experience transforming or scaling NPD functions, ideally having implemented structured governance or business case models.
• Strong commercial fluency (business case modelling, pricing dynamics, margin optimisation, scalability).
• Experience working across regulated environments (cosmetics, Rx, medtech, supplements).
• Comfortable operating at strategic (roadmap shaping) and executional (delivery driving) levels simultaneously.

Core Skills

• Strategic commercial thinker — blends market insight, brand opportunity, and P&L logic.
• Systems thinker — able to design connected product ecosystems across categories rather than isolated SKUs.
• Operator mindset — drives clarity, process rigour, predictable outcomes at pace.
• Exceptional cross-functional influencer — aligns stakeholders early, resolves blocks rapidly.
• Consumer + market obsessed — builds products that win on desirability and profitability.
• Calm under complexity — able to bring order, urgency, and momentum to ambiguous environments.

Life at HeliosX

At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions!

Aside from working with our all-star team, here are the other benefits of coming on board:

• Generous equity allocations with significant upside potential
• 25 Days Holiday (+ all the usual Bank Holidays)
• Private health insurance, along with extra dental and eye care cover
• Pension scheme
• Enhanced parental leave
• Cycle-to-work Scheme
• Electric Car Scheme
• Free Dermatica and MedExpress products every month, as well as family discounts
• Home office allowance
• Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside a free Kindle and audible subscription)

#LI-Hybrid #LI-Director