Director of Patient Marketing/Paid Acquisition (Remote Friendly)

Mission

Define and scale Docplanner’s paid patient acquisition capabilities across markets. This role will own strategy, innovation and performance across paid channels, helping strengthen our marketplace, support doctors and clinics in reaching more people, and unlock new growth opportunities through modern marketing, automation and AI-enabled systems.

Why now

Docplanner has reached a point where investing in world-class patient growth capabilities is a natural next step. With a strong market presence, a growing performance marketing business, and continued investment in new ways to create value across our ecosystem, we see a clear opportunity to build a more sophisticated in-house approach to paid acquisition.

At the same time, AI, automation and marketing technology are rapidly reshaping how high-performing teams operate. We believe this is the right moment to build stronger internal capabilities that combine performance, experimentation, technology and scale — and to set a new standard for how patient growth is driven in our sector.

What you will do

Strategy & growth

• Own the end-to-end patient acquisition strategy across paid channels and countries
• Define growth targets, scalable acquisition frameworks, and performance models
• Balance short-term performance with long-term brand and market development
• Identify new growth levers, channels, and partnership opportunities
• Make clear decisions on where to scale, optimize, or experiment based on market context

Paid channels ownership

• Own performance across key paid channels, including Google, Meta, influencers, affiliates, and partnerships
• Manage budget allocation, pacing, and performance targets
• Ensure strong execution across multiple markets in Europe and Latam

Automation and performance enablement

• Implement and scale automation frameworks
• Reduce manual work through stronger tooling, workflows, and operating processes across content and campaign management
• Partner with data teams to improve attribution, experimentation velocity, and performance reporting

Innovation and new channels

• Lead pilot programmes across new acquisition channels and growth opportunities
• Turn successful tests into scalable playbooks and repeatable approaches
• Maintain discipline around experimentation and resource allocation

Team creation and leadership

• Build and lead a high-performing team across channel management, specialist expertise, and creative execution
• Coach and develop the team, fostering strong talent density, speed, innovation, and accountability
• Set clear goals, KPIs, and operating cadences

Cross-functional collaboration

• Work closely with Product and UX on conversion optimization and monetization-related initiatives
• Partner with GTM leaders and market stakeholders to support marketplace performance across countries
• Align with brand on messaging and creative direction

• Proven senior-level  experience in performance or growth marketing, ideally in a consumer marketplace environment
• Experience owning large-scale global media budgets
• Strong hands-on expertise with Google and Meta at scale
• Proven experience running acquisition across multiple markets
• Strong bias for automation, testing, and data-driven decision making; a track record of automation-led marketing transformation is a strong plus
• Experience leading teams and operating effectively in complex organisations

Long-term incentive

• Share Options plan

Flexibility and work-life balance

• Remote or hybrid work model with or hub in Warsaw;
• Flexible working hours 
• 20/26 days of paid time off (depending on your contract);
• Additional paid day off on your birthday or work anniversary (you choose what you want to celebrate).

Health comes first 

• Private healthcare plan with Signal Iduna for you and subsidized for your family. 
• Multisport card co-financing for you to have access to sports facilities across Poland. 
• Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling. 

We promote and embrace equal opportunities in our hiring process, and also every day at work. When you apply for our roles you receive equal treatment regardless of age, disabilities, gender reassignment, marital or civil partner status, pregnancy or parental status, race, colour, nationality, ethnic or national origin, religion or belief, sex, sexual orientation or any other dimension of human difference.  If you require additional support in your recruitment process, we kindly encourage you to let us know. Behind those words you’re reading, there’s a person (hi!) who already helped a candidate by adapting the interviews, and now we’re lucky to have this person with us. So, even if you’ve never asked for it before, may this serve as a sign that, now, you can do so. We can only truly be equal if we adapt to each other.

“We believe all humans, in all their beautiful diversity, should have equal rights, dignity and respect. Period.” Mariusz Gralewski,  CEO