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#paid

Director of Paid Media

Toronto, Canada
full-time Remote

TLDR

Lead the Media team to define and innovate the vision for paid media, focusing on performance and collaboration with key clients and internal stakeholders.

About Us At #paid, we’re on a mission to empower creators to do what they love—create. Our marketplace connects vetted creators with some of the world’s most iconic brands, like McDonald’s, Samsung, and Disney, fostering authentic collaborations that drive real business results. We’ve built a marketplace that solves big challenges in the creator ecosystem, from fair pricing to algorithmic matching and content usage rights, ensuring every partnership is seamless and impactful. With our proprietary technology and an unwavering commitment to trust and transparency, we’re revolutionizing the way brands and creators come together to make magic. Rated #1 for customer support and managed services, #paid is leading the creator marketing space. Through innovative technology and a team of ambitious humans, we're transforming the future of the creator economy. Key Responsibiliities

Media Strategy, Leadership & Innovation

  • Set and evolve the vision for paid media, with a strong focus on presale strategy and revenue growth

  • Lead the development of media strategies and narratives for creator-led campaigns

  • Act as the senior voice of media in client presentations, pitches, and internal planning

  • Identify opportunities for new paid media offerings tailored to the creator economy

  • Stay on top of platform updates and industry shifts

  • Partner with Product to drive automation, tooling, and operational efficiency

  • Own the roadmap for AI-driven solutions to enhance media planning and execution

  • Own senior relationships with key platform partners (Meta, TikTok, Snapchat, Pinterest, StackAdapt)

  • Unlock strategic opportunities, including betas, partnerships, and joint initiatives

    • External Partner and Cross-Functional Collaboration

  • Oversee external agency partners to ensure quality, performance, and alignment

  • Collaborate closely with Sales, Strategy, Client Success, and Measurement to deliver best-in-class outcomes

  • Contribute to a shared learning agenda that continuously improves creator specific media strategy and performance.

  • Work closely with Sales, Strategy, and Client Success to ensure media efforts align with client needs and business goals

  • Partner with Product to identify tooling and automation opportunities

    • Team Leadership & Operations

  • Lead and develop a high-performing team of media professionals, including performance management and goal setting

  • Oversee day-to-day team operations, resourcing, and workflow optimization

  • Build scalable systems and processes to support growth and efficiency

  • Oversee day-to-day operations of the Media team, including resource planning and workflow improvements

  • Own and optimize paid media campaigns across major platforms

  • Provide strategic input and hands-on support for live campaigns

    • Commercial Strategy & Financial Ownership

  • Lead media pricing and packaging strategy to ensure scalability and strong margins

  • Identify opportunities to drive incremental revenue from media performance

  • Own the media department budget, including team and external partner spend

  • Partner with Finance to manage media spend forecasting and cash flow

    • What success looks like

  • Media is a clear differentiator in RFPs and client pitches

  • The team is high-performing, aligned, and consistently delivering strong results

  • Platform partners actively bring forward new opportunities and innovations

  • Media pricing and packaging is scalable, consistent, and margin-positive

  • Automation and AI-driven solutions are improving efficiency and reducing manual work

    • To be successful, you'll need to

  • Lead a team of full-time employees and contractors, ensuring strong performance and engagement

  • Design and implement scalable media strategies that drive strong results

  • Build and streamline internal processes that enhance operations

  • Collaborate with cross-functional teams to meet client goals

  • Partner with Product to improve team efficiency and impact

  • Provide mentorship and support to the Media team

  • Stay ahead of industry trends and contribute to thought leadership

  • Manage and optimize paid social campaigns across major platforms

  • Operate as a senior strategic leader, confidently presenting to executive stakeholders and clients

  • Balance strategic thinking with hands-on execution, including pricing, presale strategy, and pitch support

    • About you

  • 7–10+ years of experience in paid media, digital marketing, or creator marketing

  • Proven leadership experience managing high-performing teams

  • Direct, hands-on experience across major paid social platforms

  • Deep understanding of media strategy, optimization, and performance drivers

  • Experience managing large media budgets and driving business outcomes

  • Comfortable operating at both a strategic and executional level

  • Strong communicator with experience presenting to senior stakeholders

  • Highly organized and comfortable in fast-paced environments

    • Nice to have

  • Experience in the creator economy or influencer marketing

  • Experience working cross-functionally with Sales or Strategy teams

  • Experience at a tech or high-growth company

  • Experience with AI, automation, or workflow optimization tools

    • Equal Employment Opportunity

    #paid is an equal opportunity employer and as such, we do not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

    We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their best and authentic selves to work.

    If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.
     #paid

    #paid is a creator marketplace that bridges the gap between creators and brands, making it easy for influencers to find new sponsorships and for marketers to hire the right talent for their campaigns. Our platform stands out by offering robust tools for campaign management and analytics, allowing users to automate workflows and measure impact efficiently.

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    Salary
    CAD $120,000 – CAD $150,000 per year
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