Director of Paid Media

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

We’re filling this role for a client, a sports nutrition company.

Job Description

We’re looking for a remote Director of Paid Media to own the end-to-end paid media strategy that fuels our growth. This is a high-impact role leading a 7-figure monthly ad spend with precision, where you’ll be responsible for scaling new customer acquisition, unlocking new funnels, and driving world-class creative performance. If you thrive at the intersection of strategy, analytics, and creativity, this is your chance to make a massive impact.

Responsibilities

• Budget Forecast and Management

  • Forecast budget allocation per channel and funnel based on efficiency targets and scale goals.

  • Manage and adjust budgets daily to guarantee maximum ROI and efficient spend allocation.

  • Collaborate with Inventory Planning to ensure product availability aligns with scaling objectives.

  • Monitor margins, CAC, and LTV metrics to recalibrate spend and capture emerging market opportunities.

• Paid Media Channel Ownership & Optimization

  • Take full ownership of performance across Meta Ads, Google Ads, and emerging paid channels.

  • Execute daily campaign management and optimization using a refined SOP with clear rules for creative testing, scaling, and performance metrics.

  • Lead a structured testing program across platforms, evolving strategies based on platform changes and algorithm shifts.

• Creative Performance Leadership

  • Own the weekly performance analysis for the creative testing framework, aimed at finding new winners and scalable angles.

  • Provide weekly & monthly creative insights that reveal platform patterns, consumer behaviors, and opportunities to increase CR and reduce CAC.

  • Lead Creative Strategists to drive data-backed creative iterations, leveraging direct response principles and consumer psychology.

• Funnel Performance Analysis

  • Continuously assess funnels using key variables such as attribution windows, new visitor percentage, and audience rollover to optimize targets.

  • Identify and exploit scaling advantages (e.g., whitelisting, URLs, formats, placements).

  • Collaborate with CRO to design and deploy A/B tests improving core metrics: Margin, CAC, Subscription Rate, PpV, and AOV.

• Process & System Development

  • Design and document cross-functional workflows linking creative, forecasting, and unit economics for acquisition goals.

  • Maintain up to date SOPs for all creative and media buying processes, including optimization rules, scaling protocols, and campaign setup.

  • Implement continuous process improvement to ensure speed, scalability, and quality in execution.

What You Bring

• 7+ years of experience in Paid Media, with proven success in scaling DTC brands.

• Deep expertise in Meta Ads and Google Ads; familiarity with TikTok and emerging platforms is a plus.

• Strong analytical skills with experience managing budgets at $1M+/month.

• Proven track record of unlocking and scaling new acquisition funnels.

• Experience leading creative strategy, testing frameworks, and performance optimization.