Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.
We’re filling this role for a client, a sports nutrition company.
We’re looking for a remote Director of Paid Media to own the end-to-end paid media strategy that fuels our growth. This is a high-impact role leading a 7-figure monthly ad spend with precision, where you’ll be responsible for scaling new customer acquisition, unlocking new funnels, and driving world-class creative performance. If you thrive at the intersection of strategy, analytics, and creativity, this is your chance to make a massive impact.
Budget Forecast and Management
Forecast budget allocation per channel and funnel based on efficiency targets and scale goals.
Manage and adjust budgets daily to guarantee maximum ROI and efficient spend allocation.
Collaborate with Inventory Planning to ensure product availability aligns with scaling objectives.
Monitor margins, CAC, and LTV metrics to recalibrate spend and capture emerging market opportunities.
Paid Media Channel Ownership & Optimization
Take full ownership of performance across Meta Ads, Google Ads, and emerging paid channels.
Execute daily campaign management and optimization using a refined SOP with clear rules for creative testing, scaling, and performance metrics.
Lead a structured testing program across platforms, evolving strategies based on platform changes and algorithm shifts.
Creative Performance Leadership
Own the weekly performance analysis for the creative testing framework, aimed at finding new winners and scalable angles.
Provide weekly & monthly creative insights that reveal platform patterns, consumer behaviors, and opportunities to increase CR and reduce CAC.
Lead Creative Strategists to drive data-backed creative iterations, leveraging direct response principles and consumer psychology.
Funnel Performance Analysis
Continuously assess funnels using key variables such as attribution windows, new visitor percentage, and audience rollover to optimize targets.
Identify and exploit scaling advantages (e.g., whitelisting, URLs, formats, placements).
Collaborate with CRO to design and deploy A/B tests improving core metrics: Margin, CAC, Subscription Rate, PpV, and AOV.
Process & System Development
Design and document cross-functional workflows linking creative, forecasting, and unit economics for acquisition goals.
Maintain up to date SOPs for all creative and media buying processes, including optimization rules, scaling protocols, and campaign setup.
Implement continuous process improvement to ensure speed, scalability, and quality in execution.
7+ years of experience in Paid Media, with proven success in scaling DTC brands.
Deep expertise in Meta Ads and Google Ads; familiarity with TikTok and emerging platforms is a plus.
Strong analytical skills with experience managing budgets at $1M+/month.
Proven track record of unlocking and scaling new acquisition funnels.
Experience leading creative strategy, testing frameworks, and performance optimization.
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