FIREFLY Fueled by the most advanced tracking, measurement, and optimization capabilities available in the out-of-home industry, Firefly is an innovative data-first ad network delivering the most relevant messages at the most relevant moments using car top and in-car solutions. Our proprietary screens deliver dynamic content based on location-based, GPS-enabled triggers. We empower brands to efficiently engage consumers in major markets across the U.S. including New York City, Chicago, Las Vegas, San Francisco, Los Angeles, and Miami.   Firefly empowers our employees to thrive by embracing their authentic selves, fostering a culture of individuality, and celebrating diversity. We believe that when you can be yourself at work, you can bring your best to the table. We value your unique perspectives and contributions, recognizing that every idea, no matter how unconventional, has the potential to drive innovation and progress.   Join us, and discover a workplace where you can truly be yourself, make a meaningful impact, and boldly explore new horizons.   Drive the light, accelerate innovation, steer with authenticity! Firefly is looking for a highly skilled and experienced Operations Director to oversee and manage field operations in New York. This role requires strong leadership in technician team management, fleet coordination, inventory oversight, and service execution. The ideal candidate thrives in a fast-paced startup environment, possesses excellent problem-solving skills, and ensures operational efficiency across multiple service areas. This role requires both hands-on technical work and team management. MAIN RESPONSIBILITIES

Manage digital, static and experiential installations and repairs in the NY area, including fleet communication, overseeing the NY shop team and coordinating inventory with the hardware team.

Oversee display and parts inventory allocation for NY, report internally and external and execute inventory plans.

Manage parts and warranty management in coordination with the Hardware Team.

Develop and maintain strategic partnerships with staffing agencies, body shops, select fleet operators, fabricators and international partners.

Project manage market launches, pop-ups and scale-ups, including resource planning, parts/display allocation, scheduling, and financial tracking (budget approvals, spending actuals).

Collaborate with Engineering to test and implement display improvements/changes.

Manage shipment coordination of parts, including obtaining quotes, scheduling shipments and working with vendors.

Lead service process development, improvement and tracking, including creating playbooks, defining metrics, and establishing contingency plans for day-to-day operations.

Lead and manage the NY field operations team, including payroll, expense reports, PTO, and overall performance oversight. Recruit, hire, and onboard new technicians.

Lead by example - fostering team growth, providing regular feedback and mentoring team members.

Develop deep technical knowledge of Firefly’s products, service systems, processes and procedures.

Continuously analyze and improve operational performance, ensure daily execution aligns with business goals in productivity, quality, cost efficiency and revenue/margin.

Excel in high-pressure and fast-paced environments, demonstrating strong prioritization, time management, and problem-solving skills.

Develop deep technical knowledge of Firefly’s products, service systems, processes and procedures.

REQUIREMENTS

7+ years of experience in automotive electrical work, fleet maintenance or digital signage installations with at least 2 years in a “Team Lead” role.

Strong understanding of automotive electrical systems, wiring, and troubleshooting.

Proficiency in basic software tools, spreadsheets and service tracking platforms.

Ability to lift up to 50 lbs, work in outdoor environments and perform hands-on technical tasks.

Fast learner with the ability to thrive in a fast-paced startup environment.

Ability to work independently and manage multiple tasks in a fast-paced environment.

Excellent communication and leadership skills.

Excellent communication and vendor management skills.

Strong people management and project management abilities.

Exceptional problem-solving skills, with the ability to think creatively and critically.

Adaptability and flexibility - comfortable navigating dynamic, evolving startup environments.

New York-based (no remote candidates).

Ability to travel when needed to other locations.