Director of Marketing — Xsolla Partner Network & Lightstream

ABOUT YOU We are looking for a Director of Marketing who is strategic, operationally excellent, and deeply fluent in the creator economy to join our Xsolla Partner Network marketing team, supporting both Xsolla Partner Network and Lightstream. The best candidate thrives in a highly collaborative and fast-paced environment and is excited to translate strategy into execution, scale marketing operations, and drive measurable growth across creator-driven programs. Strong influencer/creator marketing expertise, cross-functional leadership, growth marketing fundamentals, and exceptional communication skills are essential. Experience in gaming, creator ecosystems, entertainment, or subscription-based products is highly valuable. The ability to manage complex workflows, orchestrate multi-team marketing initiatives, optimize performance, and guide team development will be key to your success. If you’re passionate about building impactful creator and influencer programs, driving growth through integrated marketing, and supporting developers and creators through innovative solutions, we would love to hear from you! ABOUT US Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game. For more information, visit xsolla.com. Responsibilities

Strategic Partnership & Leadership

Co-develop and operationalize integrated marketing strategy for Xsolla Partner Network and Lightstream, supporting ecosystem-wide initiatives across Xsolla Mall, x.la and emerging verticals.

Translate strategic direction into campaign roadmaps, briefs, milestones, and measurable KPIs.

Ensure marketing execution supports key productivity drivers: creator acquisition, campaign velocity, operational efficiency, and influencer engagement.

Act as connective tissue between strategy and execution, ensuring high-quality delivery across all workstreams.

Provide thought leadership in creator engagement, product evolution, competitive positioning, and content strategy.Contribute to future marketing team design and phased expansion across CRM, Social, Community, and Content.

Influencer & Creator Marketing

Lead creator marketing programs from concept through execution and reporting.

Develop and scale creator partnerships across Twitch, YouTube, TikTok, and emerging platforms.

Architect multi-channel creator campaigns and negotiate partnerships aligned to growth objectives.

Partner with Product, Product Marketing, Creator Success, and BD to align creator programs with platform features, partner needs, and engagement workflows.

Build reporting models to measure ROAS/ROI, audience lift, attribution accuracy, and creator impact.

Integrated Growth Marketing

Collaborate with CRM, Social, and Community teams to build lifecycle and nurture flows that increase creator retention, Lightstream subscriptions, and Partner Network sign-ups.

Reintroduce and scale Partner Network and Lightstream’s social presence, ensuring consistency, brand integrity, and content velocity.

Partner with BI and Analytics teams to track funnel performance, creator activation, content attribution, and LTV.

Work with UA/Paid Media on pilot programs and creative testing.

Support content strategy across short-form, long-form, and campaign-specific content.

Cross-Functional Collaboration

Partner with Product and Product Marketing to translate creator insights into messaging, positioning, and roadmap alignment.

Support GTM readiness for new product features, Lightstream updates, and partner launches.

Work with BD and Product Marketing to deliver co-marketing programs that drive adoption and engagement.

Coordinate with PR, Events, Integrated Marketing, and Regional teams to ensure unified storytelling across channels.

Operational Excellence & Team Development

Own the marketing operating model across Partner Network and Lightstream, including campaign intake, prioritization, workflow design, GTM documentation, and approvals.

Drive execution across all marketing workstreams ensuring predictability and performance.

Manage multi-channel budgets (creator incentives, paid pilots, content production, CRM/tools, regional programs) aligned with KPI gates and ROI expectations.

Mentor and guide team members, fostering a culture of accountability, innovation, and collaboration.

Partner with Operations, BI, and Data to ensure reporting clarity, attribution accuracy, and performance visibility.

Qualification & Skills

Required

10+ years of progressive marketing experience in gaming, creator marketing, entertainment, or related fields.

Demonstrated expertise in influencer/creator marketing, global program management, and performance measurement.

Experience collaborating with AAA studios, publishers, or high-profile gaming brands.

Strong foundation in growth, lifecycle, content, and social marketing.

Proficiency with GA4, Sprout, CRM systems, Mailchimp/Braze, and analytics dashboards.

Proven success managing complex cross-functional stakeholders and multi-channel budgets.

Exceptional written, verbal, and executive communication skills.

Preferred

Experience in hybrid B2B2C ecosystems (developer + creator).Exposure to SaaS or subscription-based product marketing.

Familiarity with global creator markets across Americas, EMEA, and APAC.

Experience building or leading small, high-performing teams in fast-paced environments.