Director of Marketing - Tokyo

Who we are

DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com

What you’ll do

The Marketing Director is responsible for overseeing marketing efforts in Japan, in coordination with the US-based corporate marketing teams and regional sales leadership. The Marketing Director will work with DoubleVerify marketing, sales and product teams to develop and execute marketing programs that raise awareness for the DV brand, support customer communications and engagement efforts, assist with regional sales support, and facilitate lead generation and nurturing.  

Create a region-specific marketing strategy and plan that will establish the DV brand and ensure we stand out against competitors

• Conduct a competitive review for the region, including a SWOT analysis

• Understand current sales strategy, regional growth goals and priorities

• Review US marketing, content and product marketing strategy and develop an approach to localization

• Document goals specific to the region that align with sales and corporate marketing objectives

• Collaborate with VP of Marketing to develop a regional, cross channel marketing plan with specific KPIs for the region, including:

  • Press and media coverage

  • Growth of key social media channels in the market

  • Customer event strategy: volume, attendance and follow-up

  • Customer retention & upsell strategies

  • Development and use of sales collateral

  • Development and use of content/research/sales enablement materials

• In collaboration with marketing ops, track KPIs and make adjustments based on learnings

Execute cross-channel marketing programs, including:

• Localization (including coordination of translation) of existing content, sales and marketing materials

• Identify new content and/or research needed to support regional marketing efforts

• Oversight of website updates to include Japanese translations

• In conjunction with sales and other regional marketing leads, identify appropriate events, negotiate with event sponsors and coordinate involvement at events, including:

  • Speaker identification

  • Materials development/ordering

  • Content for events

  • Event promotion and follow-up

  • KPI tracking

• Identification of local PR resources for distribution of press releases and to help coordinate media outreach

• Localizing key social media assets

Track and report on program success

• Collaborate with marketing ops to establish a measurement baseline

• Develop KPIs for each channel

• Track and report on program success against KPIs

• Make recommendations for adjustments to programs

Who you are

• Bachelor’s Degree from an accredited university in marketing and/or communications; Master’s Degree a plus

• Experience in marketing preferably at an ad tech, agency or media company

• Fluent in Japanese and English is a must

• Experience having developed and executed regional marketing strategies, with experience and contacts within Japan

• Comfortable executing alone or as part of a team

• Strong organizational skills – ability to manage multiple projects simultaneously

• Ability to develop strong relationships with management and teams

• Excellent writing skills including presentation development

• Strong interpersonal skills - with internal and external clients

• Knowledge of media marketing, the sales process and media in general

• Thorough knowledge of Word, PowerPoint, Excel, etc and presentation proficiencies

• Experience with Salesforce, Marketo, HootSuite a plus

The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV. This role will also be eligible for bonus/commission (as applicable), equity, and benefits. 

Not-so-fun fact: Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway!