NYC Alliance Company LLC is seeking a visionary and strategic Director of Marketing to lead our marketing efforts and elevate our brand presence in the market. In this pivotal role, you will be responsible for developing and executing comprehensive marketing strategies that drive customer engagement, enhance brand awareness, and fuel revenue growth. You will work closely with cross-functional teams to align our marketing objectives with overall business goals.
Key Responsibilities:
- Develop and implement innovative marketing strategies that align with company objectives and drive growth.
- Lead and inspire a high-performing marketing team to achieve ambitious goals and foster creativity.
- Conduct market research and analysis to identify customer insights and emerging trends.
- Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, email, and print.
- Manage the marketing budget and ensure optimal allocation of resources to achieve marketing objectives.
- Collaborate with product development and sales teams to ensure alignment and effective go-to-market strategies.
- Measure and analyze the effectiveness of marketing initiatives to optimize performance and drive results.
- Build and maintain relationships with key stakeholders, including media outlets and industry partners.
- Stay current with industry trends, best practices, and emerging technologies in marketing.
- Brand Strategy & Growth - Proven ability to capture core brand identity and translate it into high-impact strategies that rapidly accelerate awareness and deliver measurable business outcomes.
- New Brand Launch - Specializes in building and scaling new brands from inception to market leadership by capitalizing on emerging trends to establish a distinctive and defensible market position.
Requirements
- Proven experience as a Marketing Director or similar role, with a strong track record of successful marketing campaigns.
- In-depth knowledge of marketing principles, digital marketing strategies, and analytics.
- Exceptional leadership, team-building, and mentorship abilities.
- Strong analytical skills with a data-driven approach to decision-making.
- Excellent communication and interpersonal skills.
- Ability to think strategically and execute meticulously.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred.
- 8-10 years of progressive experience in marketing, with at least 5 years in a leadership role.
- Experience in the retail industry or related sectors is a plus.
Benefits
- Competitive compensation packages
- Medical, Dental, Vision, FSA
- Retirement Savings Plan Match
- Summer Fridays
- Discounts and More!
- Annual Salary $150,000
- The offered salary for this position will vary based on role requirements determined by NYC Alliance, skill set and years of experience.
