About the Role
Aethir is scaling category-defining AI infrastructure, and we need a full-stack Director of Marketing—a mini-CMO who can run demand gen while owning the broader marketing ecosystem: brand, content, events, PR/AR, website, social, and sales enablement. You’ll turn Aethir’s technical advantage into pipeline, credibility, and market presence across enterprise and developer audiences.
What you’ll do
Demand Gen & Growth
- Build and run integrated marketing plans that drive qualified pipeline across search, social, partnerships, content, and developer channels.
- Run always-on and campaign-based motions that reach Heads of AI/ML, Infra/Platform, IT/Data leaders, and technical influencers.
- Execute ABM programs for top enterprise accounts using intent, firmographics, and tailored value props.
Brand, Comms & Content
- Shape and refine messaging across enterprise and technical audiences; maintain consistency across web, sales materials, and product narratives.
- Lead PR/AR and light IR support—story development, agency coordination, and strategic placements.
- Own content strategy and production: case studies, solution pages, blog posts, benchmark/technical content, and executive POVs.
Events & Conferences
- Plan and manage webinars, technical workshops, executive roundtables, and major industry conferences (re:Invent, GTC, KubeCon, Snowflake Summit, ODSC).
- Lead pre/during/post motions, booth strategy, demo flow, and integrated follow-up tied to pipeline.
Web, Digital & Social
- Own the website strategy, updates, conversion optimization, and experimentation.
- Develop and maintain a strong social presence across LinkedIn, X/Twitter, and relevant developer communities.
Sales Enablement
- Equip SDRs/AEs with collateral, sequences, talk tracks, competitive notes, ROI materials, and industry-specific messaging.
- Partner with Sales to maintain alignment on narratives and outbound motions.
Partners & Ecosystems
- Manage co-marketing with cloud/SI/ISV partners: joint events, solution pages, and shared campaigns.
- Support partner-sourced and co-sell opportunities through coordinated marketing efforts.
Light Ops & Experimentation
- Maintain clean scoring, routing, basic attribution, and core dashboards (with RevOps support).
- Run fast experiments on channels, creative, and offers; scale what's working and cut what isn’t.
Requirements
- 5–8+ years in broad B2B marketing (demand gen + product/solution messaging + events + content + comms).
- Experience in AI/ML infrastructure, cloud, data platforms, or developer tools.
- Proven ability to generate pipeline through integrated campaigns and high-impact events.
- Strong copywriting and storytelling skills for technical and executive audiences.
- Hands-on with MAP/CRM (HubSpot/Marketo + Salesforce) and ABM tools (6sense/Terminus).
- Comfortable leading PR/AR efforts and maintaining brand consistency across channels.
- Strong multitasker who balances execution, creativity, and cross-functional collaboration.
Nice to have
- Experience with developer and enterprise buyer audiences (CTO/CIO/VP Eng/Head of AI).
- Community/technical ecosystem experience (GitHub, Discord, forums).
- Light design/web skills (Webflow, Figma).
- Familiarity with tools across analytics, content, and event stacks.
Benefits
- Hypergrowth Startup Environment
- Fantastic Career Progression Opportunities
- Work within a Global and Local Team
- Collaborative and innovative work environment with opportunities to contribute to cutting-edge project.
