Director of Marketing

AI overview

Lead the development and execution of comprehensive marketing strategies that drive brand growth and align with business objectives while overseeing complex multi-channel campaigns.

The Director of Marketing is responsible for developing, executing, and overseeing the company’s marketing strategy to support growth, brand positioning, and revenue goals. This role owns marketing direction end-to-end, from strategy through execution, and works closely with leadership to ensure marketing efforts align with business priorities.

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Requirements

Key Responsibilities:

• Develop and manage the overall marketing strategy across digital, brand, and content channels

• Own brand positioning, messaging, and visual consistency across all platforms

• Plan, execute, and evaluate marketing campaigns and initiatives

• Oversee website, digital presence, email marketing, and social channels

• Track, analyze, and report on marketing performance and ROI

• Collaborate with leadership and internal teams to support business development and growth initiatives

• Manage external vendors, designers, agencies, and contractors

• Establish marketing processes, timelines, and standards to ensure consistent execution

Qualifications / Preferred Experience:

• 7+ years of professional marketing experience with ownership of strategy and execution

• Proven experience developing and leading multi-channel marketing initiatives aligned with business goals

• Strong understanding of brand strategy, messaging, and campaign development

• Ability to analyze marketing performance metrics and translate data into strategic decisions

• Experience managing external vendors, agencies, and contractors

• Experience working cross-functionally with executive leadership, sales, and operations teams

• Experience building, scaling, or owning marketing systems, processes, and workflows

• Background in B2B, professional services, or technical industries

• Strong written and verbal communication skills

Benefits

  • 95% coverage of health benefits, including Medical and Dental with optional family and/or dependent enrollment paid by employee at a group rate
  • 50% company contribution towards Vision coverage
  • 401(k) matching program: company match 100% of your deferrals up to 3% of your compensation, plus 50% of your deferrals over 3% not exceeding 5% of your compensation
  • 100% employer-paid Short-Term Disability with employee buy up options
  • 100% employer paid Life Insurance Coverage with employee buy up options
  • Paid parental leave
  • Paid bereavement leave
  • Holiday pay
  • Sick pay
  • Paid vacations
  • Tuition reimbursement (up to $5,250 per year)

Perks & Benefits Extracted with AI

  • Health Insurance: 50% company contribution towards Vision coverage
  • Other Benefit: Tuition reimbursement (up to $5,250 per year)
  • Paid Parental Leave: Paid parental leave
  • Paid Time Off: Paid vacations

With over 130 years of experience, Blew serves as a fixture in the Northwest Arkansas community and throughout the United States. Although much has changed since our start in 1891, Blew continues to uphold the same ideals and standards: accuracy, dedication, hard work, and customer service. Blew has successfully grown from a one-man local surveying and civil engineering company to a highly respected national land surveying and civil engineering firm with over 300 employees.

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