The Director of Marketing is responsible for developing, executing, and overseeing the company’s marketing strategy to support growth, brand positioning, and revenue goals. This role owns marketing direction end-to-end, from strategy through execution, and works closely with leadership to ensure marketing efforts align with business priorities.
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Requirements
Key Responsibilities:
• Develop and manage the overall marketing strategy across digital, brand, and content channels
• Own brand positioning, messaging, and visual consistency across all platforms
• Plan, execute, and evaluate marketing campaigns and initiatives
• Oversee website, digital presence, email marketing, and social channels
• Track, analyze, and report on marketing performance and ROI
• Collaborate with leadership and internal teams to support business development and growth initiatives
• Manage external vendors, designers, agencies, and contractors
• Establish marketing processes, timelines, and standards to ensure consistent execution
Qualifications / Preferred Experience:
• 7+ years of professional marketing experience with ownership of strategy and execution
• Proven experience developing and leading multi-channel marketing initiatives aligned with business goals
• Strong understanding of brand strategy, messaging, and campaign development
• Ability to analyze marketing performance metrics and translate data into strategic decisions
• Experience managing external vendors, agencies, and contractors
• Experience working cross-functionally with executive leadership, sales, and operations teams
• Experience building, scaling, or owning marketing systems, processes, and workflows
• Background in B2B, professional services, or technical industries
• Strong written and verbal communication skills
Benefits
With over 130 years of experience, Blew serves as a fixture in the Northwest Arkansas community and throughout the United States. Although much has changed since our start in 1891, Blew continues to uphold the same ideals and standards: accuracy, dedication, hard work, and customer service. Blew has successfully grown from a one-man local surveying and civil engineering company to a highly respected national land surveying and civil engineering firm with over 300 employees.
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Director of Marketing Q&A's