Director of Insights

We are seeking a Director of Insights to lead the company’s insights and analytics capability in support of sales performance, marketing effectiveness, and strategic decision-making. This role is based in Mezzetta’s Marketing office in Larkspur Landing, just north of San Francisco.

The Director of Insights transforms data into clear, actionable insights that inform brand and marketing plans, innovation priorities, and retail execution strategies. A core focus of the role is building a shared understanding of Mezzetta’s consumers and shoppers, who they are, how they shop, and what drives purchase and loyalty across channels.

This leader integrates syndicated, consumer, and internal sales data to establish scalable learning systems (e.g., segmentation frameworks, consumer panels, recurring research) that enable consistent, insight-driven decision-making. The role also owns sales performance reporting, scorecards, and dashboards, providing reliable visibility into results and trends across the business. The Director of Insights partners closely with Marketing, Sales, and Finance as a trusted thought partner.

Key Responsibilities and Activities

Insights Leadership & Strategic Impact

• Serve as the primary insights partner to Marketing and Sales leadership, informing growth strategies, brand plans, and go-to-market priorities through data and analysis
• Translate syndicated, consumer, shopper, and internal sales data into actionable insights and recommendations
• Identify key growth drivers, risks, and opportunities across categories, channels, and customers

Consumer & Shopper Understanding

• Lead analysis of consumer and shopper data to deepen understanding of behaviors, motivations, and segments
• Integrate multiple data sources to develop a holistic view of consumer and shopper behavior
• Build and manage segmentation frameworks and ongoing learning programs to focus marketing, innovation, and execution
• Translate consumer and shopper insights into practical implications for marketing plans, innovation development, and sales strategies

Sales Reporting & Performance Management

• Own the development and ongoing management of sales performance reporting, scorecards, and dashboards that provide visibility into performance
• Establish KPIs aligned to sales goals, marketing objectives, and DSMP priorities
• Ensure reporting is standardized, accurate, efficient, and focused on driving decisions and accountability
• Serve as a cross-functional partner to align reporting outputs to business review and planning cadence

Planning & Business Reviews

• Provide insights and performance analysis to inform 18-month rolling plan and 6-month locked plan and marketing planning processes
• Lead insights input into monthly business reviews, performance readouts, and executive updates
• Provide context and recommendations behind performance trends, gaps, and variances

Vendor & Team Leadership

• Manage relationships with syndicated and consumer data partners (e.g., Nielsen, SPINS, Numerator)
• Lead and develop a Senior Insights Analyst, setting clear priorities and expectations
• Build scalable processes and strong cross-functional relationships

Qualifications

Required

• Bachelor’s degree in Business, Marketing, Analytics, or related field
• 8–12+ years of experience in Insights, Analytics, Category Insights, or Sales Analytics within CPG or grocery retail
• Strong experience building and managing sales reporting, scorecards, and dashboards
• Deep experience leveraging syndicated data (e.g., Nielsen, SPINS) and consumer data services (e.g., Numerator)
• Experience managing consumer panels, purchase behavior data, or household-level datasets
• Proven ability to translate data into clear insights, recommendations, and executive-ready stories
• Strong communication and presentation skills with senior stakeholders
• Experience influencing cross-functional teams without direct authority
• Strong project management and prioritization skills

Preferred

• Experience supporting sales performance analysis and DSMP measurement frameworks Familiarity with marketing effectiveness measurement and innovation analytics
• Prior people leadership or coaching experience