Director of Insights, Kroger

Who We Are

At C.A. Carlin, we take brands to new heights. We are one of the leading privately held sales agencies in the industry. Thanks to nimble growth and associations with our operating partners, C.A. Fortune and C.A. Ferolie, we have built brand value that is unlike any other in the CPG industry.

What We Do

Since our start in 1962, we have built industry relationships on the foundation of trust and action. We turn information into insight. We convert insight into programs. We drive programs that consistently deliver results to our clients, on their timeline.

We have more than 300 associates and multiple offices throughout the country. We represent top brands in many categories such as confection, snack, grocery, beverage, frozen, dairy etc. 

Overview of the Role 

• The Director of National Insights will champion the development and maintenance of the go-to-market analytics designed to support, track, and grow core and new product initiatives for the Kroger Team. They will act as a leader by providing the analytics and insights needed to optimize pricing, promotion, distribution, displays and shelf placement, and lead business review analysis. The position will develop and maintain value-added and actionable category management tools, incorporating customer learning and strategic brand insights that will guide sales and account managers to achieve volume and distribution objectives. This position will perform as if they are an internal consultant and trusted advisor to our sales organization and clients. As a leader, they will help execute strategy through the development of tools, process, and people to drive productivity and effectiveness as well as optimize the full analytics process from data to insightful recommendations and action with the team. 
• Location: Cincinnati, OH (hybrid; will observe a hybrid schedule in office 3 days)
• Salary:  $115,000 - $125,000  based on experience, qualifications and skills.
• Travel Requirements: 10-20% to present to clients.
• At C.A. we’re not looking for perfection, just people that want to commit to a us and grow their careers long-term. We are on a mission to build better brands. If you’re looking for a sign to apply, here it is! 

What You’ll Do at C.A. Carlin 

• Implement business intelligence strategy aligned with the Insights Pillar vision. 
• Drive proficiency in the analytical tools and resources across the team. 
• Lead a team of insight analysts responsible for client reporting, retailer category reviews, client/retailer performance, etc. 
• Development, training, and workload management of insights team. 
• Training of analytics and insights across cross-functional groups. 
• Implement category management strategy aligned with client KPI’s and gold standard merchandising vision. 
• Improve methodology related to reporting, analysis, identifying distribution voids and quantifying opportunity gaps. 
• Develop fact-based category reviews, business reviews and selling stories. 
• Analyze and incorporate shopper, distributor, syndicated, and consumer research to develop recommended actions based on fact-based insights 
• Present business reviews to client, clearly articulating trends, and recommendations to optimize strategic planning and selling efforts 
• Develop and deliver account presentations relative to new items, share of shelf, and/or efficient assortment. 
• Conduct post-promotional analysis to help sales optimize go-forward promotional planning. 
• Evaluate effectiveness of programs and communicate strategy and best practices internally and externally. 
• Maintain strong communication links with internal and external partners. 

What You Should Bring to the Table 

• Bachelor’s Degree plus 7-10 years CPG industry sales and category management experience 
• A proven record of leading, developing, and motivating individuals and teams 
• High level of proficiency in SPINs (Satori), Nielsen, IRI data, 84.51, Stratum 
• In-depth experience in selling story development, category reviews & category management principals 
• Well-honed analytical and highly advanced Excel & PowerPoint skills 
• A proven record of driving efficiency across a team and/or organization 
• Advanced communications skills, ability to clearly articulate complex concepts in a concise manner 
• A demonstrated competency in multi-tasking and problem-solving with focus on meeting deadlines 
• Strong analytical and strategic thinker; can turn self-developed strategies/efficient processes into execution 
• Extremely organized and detail-oriented 
• Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment 

You Will Stand Out If

• Extensive knowledge of Kroger insights. 
• Experience with Tableau and PowerBI.
• Experience leading a team of 3+ more individuals. 
• Highly effective presentations skills. 

Perks 

• PTO and Sick Days
• 11 paid company holidays per year
• 1 Floating Holiday 
• 2 paid volunteer days per year 
• 3 months fully paid parental leave (regardless of gender) 
• Medical, dental, and vision 
• Paid company life insurance 
• 401k with company match 
• Summer hours (half day Fridays from Memorial Day thru Labor Day) 
• Work from home flexibility 

Come As You Are 

C.A. is committed to making our company more inclusive. Diversity fuels our innovation and better connects us to our clients, our colleagues, and our communities. Based on research, we know that women and other marginalized groups tend to apply to roles only when their experience perfectly matches the job description. That said, we encourage you to apply if you meet the majority of qualifications, especially if this role aligns with your career trajectory.