Director of Impact + Evaluation

The Organization

What if K-12 education were designed to help all students develop lives of meaning and purpose? Wayfinder was founded at the Stanford d.school to answer this question. Our goal is to double our impact each year for the coming years. Our vision is to become the preeminent future-readiness curriculum company in the world — leading the global movement of purpose, meaning, and belonging-based education worldwide. 

What We Value

You’ll be joining a team of incredibly motivated and dedicated staff members committed to living our organization's values. We work collaboratively across teams, and we feel and act like a purpose-driven organization. To the best of our abilities, each person’s role aligns with their own sense of purpose, which feeds into Wayfinder’s larger sense of purpose.

Read this article about our workplace culture in Conscious Company.

We value equal access, inclusive community, and belonging, and these values are represented in our product, our team, and our school partners.

Product: We develop our learning tools using human-centered design principles. We work with grade-level experts to ensure our curriculum is developmentally appropriate and engaging at all levels. Every Wayfinder lesson is supported by relevant research, prototyped in classrooms, and vetted by teachers over rounds of feedback and iteration. We use Universal Design for Learning principles to give every student an equal opportunity to succeed.

Team: Our team is composed of people from all different backgrounds and walks of life. We intentionally recruit, hire, and work with people of all identities + experiences. We focus on belonging: being connected, accepted, and valued by the people around us. 

School Partners: We intentionally target a wide array of educational partners, from traditional to non-traditional, that work with a range of students from different socioeconomic groups. We’ve taught our curriculum in high-need schools in the Bronx, independent schools in Silicon Valley, and after-school programs in San Antonio.

The Role

Wayfinder is looking for a Director of Impact & Evaluation who can define, measure, and communicate the real-world outcomes of our product. Sitting at the intersection of data, research, and product, this leader will build our impact measurement systems, produce district-facing insights, and guide product decisions that center on efficacy. This role is ideal for someone who is equal parts analytical and educator-minded, with a passion for translating data into action.

The Director of Impact + Evaluation will report to the Chief Product Officer.

We strongly encourage people from traditionally underrepresented populations in tech - such as women, People of Color, People with Disabilities, and LGBTQ+ people, etc - to apply!

Responsibilities

Impact Measurement & Evaluation

• Inform  Wayfinder’s organizational approach to measuring student, teacher, and school-level outcomes across all products.
• Design and implement mixed-methods evaluation frameworks to assess the efficacy and ROI of Wayfinder programs and tools.
• Create models, dashboards, and data stories that clearly demonstrate Wayfinder’s impact to users.
• Identify the outcomes that Wayfinder can influence and establish realistic attribution/causation narratives.
• Produce compelling one-off reports, case studies, dashboards, and insights for district partners and internal teams.
• Communicate complex insights in clear, educator-friendly ways for external and internal stakeholders.
• Maintain trusted, accurate data pipelines and ensure clean, consistent data sources.

Product Analysis & Insights 

• Conduct regular analysis of product data to identify the features and behavior patterns that most strongly drive usage and retention, and recommend initiatives and product enhancements that deepen and expand those high-impact areas.
• Make recommendations for product features that enable schools to self-assess their Wayfinder impact.
• Evaluate and refine internal data collection practices to improve the reliability, validity, and usability of insights.

Cross-Functional Collaboration

• Work with the Customer Success and Sales teams to support data-informed conversations with districts.
• Train internal teams on how to understand and use data to articulate Wayfinder’s efficacy.
• Collaborate with research partners, academic institutions, or third-party evaluators when needed.

Strategic Leadership

• Build and maintain an overarching theory of change for Wayfinder.
• Advise leadership on impact strategy and ensure alignment across product, implementation, and research.
• Monitor the evolving SEL/Whole Child/Character Ed research landscape and bring evidence-based thinking into Wayfinder’s roadmap.

Requirements

Required Experience 

• 5+ years in program evaluation, education research, data analytics, or a similar role.
• Deep understanding of K–12 systems, including how schools, districts, and educators make decisions and define success.
• Strong data analysis skills (e.g., Excel, SQL, Python/R)
• Comfort with product analytics tools (i.e. Mixpanel, Amplitude, and Hotjar)
• Expertise in data visualization and building impactful dashboards/presentations.
• Proven ability to communicate complex data insights to non-technical audiences.
• Experience developing or working with theories of change, logic models, or educational frameworks.
• Demonstrated ability to partner with product, engineering, or cross-functional teams on data-related initiatives.
• Strong understanding of measurement principles (validity, reliability, survey design, outcomes rubrics, etc.).

Preferred Experience

• Experience working in edtech, SEL, student success, or instructional technology companies.
• Direct experience working in schools, districts, or education nonprofits.
• Experience leading mixed-methods research projects (quantitative + qualitative).
• Experience building customer-facing dashboards or reporting tools within software.
• Experience presenting program impact to senior district leaders or external partners.
• Graduate degree in education, data science, psychology, program evaluation, public policy, or related fields.

Benefits

Compensation

We offer a competitive package that is based on location and experience. We also offer the following benefits:

• Stock: Ownership in a fast-growing venture-backed company.
• 401k: We care about your ability to save for your future.
• Family Focus: Parental leave and flexibility for families.
• Time Off: Flexible vacation policy to encourage people to get out and see the world.
• Healthcare: Medical, dental, and vision policies.
• Goodies: Whatever hardware and software you need to get the job done.
• Team Fun: Regularly scheduled events, annual retreat, and celebrations.
• Learning: Learning & Development Opportunities to grow your skills and career.
• Great team: Working with fun, hard-working, kind people committed to making a difference!
• Flexible culture: We are results-focused. We don’t work at the office every day.
• And much more! Lots of other perks make this company an incredible place to work.

Location

Remote work. Wayfinders’ regular operating hours are Monday-Friday, 8:00 a.m. to 5:00 p.m. The daily work schedule may vary depending on the crew in which you are working.

Next Steps, If Interested

If you are interested, please fill out the job application on Workable.

EEO Statement 

At Wayfinder, we don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our products, and our community. Wayfinder is proud to be an equal opportunity workplace.

Pay Transparency 

Wayfinder compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Wayfinder’s total compensation package. Additionally, Wayfinder provides a variety of benefits to employees, including health insurance coverage, a monthly stipend, office buildout stipend, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation.

Reasonable Accommodations

Wayfinder is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact HR at [email protected]. 

Additional Notice

Please note that this job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible responsibilities, tasks, and duties.