Director of GTM Enablement

About CoLab

At CoLab, we want to help mechanical engineering teams bring life-changing products to market years sooner.

CoLab is the Design Engagement System used by engineering leaders at companies like Johnson Controls, Schaeffler, and GE Appliances to run faster, more effective design reviews. With the release of Autoreview, engineering teams can use AI to automatically check drawings and 3D models for errors, non-conformance with standards and guidelines, and DFM optimizations.

About the Role

CoLab’s sales, business development, and customer success teams are growing—and we’re looking for someone who can help them scale effectively. As Director of GTM Enablement, your job is to make sure every rep has the tools, knowledge, and training they need to be successful. That means identifying performance gaps across the funnel and building practical, high-impact enablement programs that actually get used.

You’ll own onboarding programs for new sales hires, with a focus on shortening time to ramp and increasing confidence in core competencies. You’ll also design and deliver enablement that helps the current team hit their numbers—from pipeline generation to deal progression to account expansion. This role reports into the GTM leadership team and works closely with sales, marketing, customer success, and revenue operations.

This is a hands-on, builder role. You’ll have autonomy, access to great subject matter experts, and a clear mission: improve team performance through better enablement.

Our Ideal Candidate

You’ve been in sales. You understand what good enablement looks like—because you’ve lived through the bad kind. You know what moves the needle, and you’ve got strong opinions on how to design enablement tools and programs that people actually use.

You’re analytical: you don’t guess where the problem is, you find it in the data. You’re confident facilitating training sessions, building onboarding curriculums, and collaborating across teams. And while you don’t need to be a technical expert, you’re comfortable digging into technical products and partnering with SMEs to translate that complexity into clear, useful resources.

This role is for someone who wants to build, iterate, and own a high-leverage function—without hand-holding or red tape.

Job Responsibilities

• Build and own onboarding programs for new sales hires to reduce time to ramp
• Identify performance gaps using data, rep feedback, and stakeholder input
• Design and deliver enablement initiatives across the sales funnel (e.g., pipeline generation, stage conversion, expansion)
• Create high-quality training content, playbooks, and enablement tools in collaboration with SMEs
• Partner with marketing to roll out new messaging to the GTM team—ensuring reps understand, adopt, and apply updated positioning in response to product changes, new customer insights, or evolving market dynamics
• Partner with sales managers to reinforce learning and track rep progress
• Continuously measure the impact of enablement programs on rep performance and business outcomes

Qualifications

• 3–5+ years in a sales or sales enablement role, ideally at a B2B SaaS company
• Experience designing and delivering enablement programs that led to measurable performance improvements
• Strong understanding of sales processes and methodologies; familiarity with full-funnel metrics
• Comfortable building programs from scratch, not just maintaining existing ones
• Excellent communication and facilitation skills
• Technical acumen and the ability to collaborate with product experts

Extra Details

• This is a full-time, permanent position with a competitive compensation package that includes stock options
• Benefits include extended health, unlimited paid vacation, and RRSP matching (Canada)
• This role is remote-friendly across Canada and the US, with quarterly in-person time if not based near our HQ in St. John’s, NL

Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications. We encourage you to help us break that statistic and apply even if you don’t meet every single qualification—your potential is what matters most to us.