JOIN THE WORLD LEADER IN LONGEVITY MEDICINE
Americans are demanding a better way to take control of their health and longevity.
Over the next decade over one trillion dollars will flow from traditional sick-care to proactive health programs. As the world's largest longevity medicine program, Lifeforce is at the forefront of this transformation, offering personalized, effective, and empowering healthcare.
Founded in collaboration with clinical and scientific leaders from Cleveland Clinic, Mass General Hospital, and Harvard Medical School, Lifeforce combines everything needed to safely track and optimize how your body is functioning now and in the decades ahead. Comprehensive diagnostics, hands-on clinical experts, certified health coaches, and customized supplement, pharmaceuticals, and lifestyle protocols - all accessed from your home at the price of a gym membership.
ABOUT THE ROLE
We are seeking a Director of Growth who will lead Lifeforce’s full-funnel acquisition strategy, driving profitable and scalable member growth across paid channels. You will own the end-to-end process from messaging and creative development to audience design, landing-page performance, and in-platform optimization. This is a hands-on, strategy-forward role for a marketer who understands how to convert consumers, not just operate channels. A strong creative and analytical thinker, you will shape the messaging, creative operations, testing roadmap, and funnel improvements needed to unlock new headroom for growth. The ideal candidate has operated in fast-paced environments and brings a rigorous, holistic approach to building and optimizing a high-performing acquisition engine.
WHAT YOU'LL DO
Own growth strategy and execution across paid social, search, and performance channels to drive qualified leads and new members.
Manage ads accounts, including campaign setup, optimization, bidding, budgeting, experiment planning, and daily performance monitoring.
Architect and manage Meta funnels including audience strategy, campaign structure, creative testing, budgeting, and in-platform optimization.
CRO & FUNNEL OPTIMIZATION
Own CRO across the acquisition journey ensuring a seamless, high-converting path to becoming a Lifeforce member.
Collaborate on landing page strategy and testing, ensuring our on-site messaging, layout, and conversion flows align with audience intent and paid channel insights
Build and execute structured experimentation frameworks.
CREATIVE OPERATIONS
Build and run a high-velocity creative operations engine including briefs, testing roadmaps, partnerships, and asset iteration.
Partner with design and external creators to continuously test hooks, offers, and formats at scale.
ANALYTICS, FORECAST & REPORTING
Oversee growth analytics and reporting, ensuring we have clear visibility into acquisition performance and channel efficiency.
Own the messaging and creative strategy across the funnel, ensuring we surface the right value props, hooks, and formats for cold vs. warm audiencesManage forecasting and scenario planning to guide budget and channel allocation.
CROSS-FUNCTIONAL COLLABORATION
Partner with product and operations teams to ensure cohesive acquisition, onboarding and retention journeys.
Collaborate with teams to ensure compliant, ethical marketing practices in a healthcare context.
Lead relationships with external agencies and vendors, holding them accountable to performance targets.
Provide clear direction to agencies while maintaining the ability to step into accounts directly when deeper optimization or troubleshooting is required.
REQUIREMENTS
5 - 8+ years of performance or growth marketing experience in consumer subscription, DTC, or membership businesses.
Experience in digital health or wellness is strongly preferred.
Deep expertise in Meta ads including funnel architecture, creative testing, scaling, and operating under privacy constraints.
Proven track record leading CRO initiatives backed by experimentation and analytical rigor.
Experience with growth analytics: event tracking, attribution, cohort analysis, and reporting.
Strong background in creative operations and performance creative development.
Hands-on experience in early-stage startup environments with the ability to build processes from scratch.
BONUS EXPERIENCE
Experience working in a startup or high-growth environment.
WHAT WE OFFER
Remote working environment
Company provided computer and other required equipment
Generous benefits package including Healthcare, Dental, & Vision
Complimentary Lifeforce Membership for Full Time Employees
We are committed to fostering a diverse and inclusive workplace and encourage candidates from all backgrounds to apply.
Please note that job scams are on the rise. If you are contacted for this role, it will be from a team member with an email address domain of @mylifeforce.com. Our company does not use Microsoft Teams and will never ask you to disclose your banking information.
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