Director of Growth Marketing (Paid Acquisition) – AI-Native Growth Builder | Remote Friendly

Mission

Build an AI-first paid patient acquisition engine where campaign management, content creation and experimentation are largely automated, minimizing manual work and maximizing leverage (e.g. AI-generated creatives at scale, autonomous bidding and budget allocation, continuous experimentation loops, and AI-assisted decision making). 

Own strategy, innovation and performance at scale with the following objectives: i) compensate current marketplace organic imbalances (there are cities in which we do not have enough organic bookings (patients) for doctors to retain them; ii) provide and monetize additional patients for doctors when CAC allows under different revenue models (selling our marketing services directly to doctors and clinics (Marketing 360 product), CPL or in a commission system per booking (share of the price of the visit - Terapia). 

This is not a traditional performance marketing role. We aim to build a highly automated, AI-native acquisition engine. We expect you to rethink how paid marketing works: leveraging AI for campaign execution, creative generation, testing, and decision-making — with the goal of achieving maximum output with minimal human intervention.

Why now

Docplanner has reached a point where investing in world-class patient growth capabilities is a natural next step. With a strong market presence, a growing performance marketing business, and continued investment in new ways to create value across our ecosystem, we see a clear opportunity to build a more sophisticated in-house approach to paid acquisition.

At the same time, AI, automation and marketing technology are rapidly reshaping how high-performing teams operate. We believe this is the right moment to build stronger internal capabilities that combine performance, experimentation, technology and scale — and to set a new standard for how patient growth is driven in our sector.

What you will do

Strategy & growth

• Own the end to end patient acquisition strategy across paid channels and all countries 
• Define growth targets, CAC/LTV models and scalable acquisition frameworks
• Balance short term performance with long term brand and market expansion
• Identify new growth levers, channels and partnerships
• Decide where to scale, defend or experiment based on market maturity

Paid channels ownership

• Own day-to-day performance across: Google, Meta, Influencers, affiliates and partnership, and potentially upper funnel channels (not planned yet)
• Manage budget, pacing and performance targets
• Ensure strong execution across multiple countries in Europe and Latam

Automation and performance enablement

• Build this system from scratch, using what AI can bring today and partnering with our tech team 
• Design and implement an AI-driven acquisition system where the majority of campaign management, creative production, testing and optimization is automated
• Partner with data teams to improve: attribution models, experimentation velocity and performance reporting

Innovation and new channels

• Lead pilot programs for new acquisition channels 
• Turn pilots into scalable playbooks and products
• Kill experiments quickly when ROI is not there

Team creation and leadership

• You will build this function from the ground up, including systems, processes, and team with full ownership
• Create and lead a small, high-leverage team (to be defined by you) to accomplish the mission (channel managers, specialists, content creators - maybe humans maybe AI agents)
• Coach and manage the team ensuring strong talent density, innovation, speed and performance
• Set clear goals, KPIs and operating cadences

Cross-functional collaboration

• Work with AI team to create patient marketing with 2026 available tools 
• Work closely with Product & UX on conversion optimization and monetization frameworks
• Work closely with GTM leaders (mostly Customer Organization and Country Managers) to work on Market place health and churn prevention 
• Align with brand on messaging and creative strategy

• Proven senior level experience in performance/growth marketing in marketplace on the consumer side
• Track record of replacing manual marketing workflows with automated or AI-driven systems
• Deep interest in AI and a strong point of view on how it will transform performance marketing
• Experience owning + 3 M Eur global media budget
• Strong hands experience with Google and Meta at scale
• Proven experience running multi market acquisition
• Experience managing teams/complex organization

Long-term incentive

• Share Options plan

Flexibility and work-life balance

• Remote or hybrid work model with or hub in Warsaw;
• Flexible working hours 
• 20/26 days of paid time off (depending on your contract);
• Additional paid day off on your birthday or work anniversary (you choose what you want to celebrate).

Health comes first 

• Private healthcare plan with Signal Iduna for you and subsidized for your family. 
• Multisport card co-financing for you to have access to sports facilities across Poland. 
• Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling. 

We promote and embrace equal opportunities in our hiring process, and also every day at work. When you apply for our roles you receive equal treatment regardless of age, disabilities, gender reassignment, marital or civil partner status, pregnancy or parental status, race, colour, nationality, ethnic or national origin, religion or belief, sex, sexual orientation or any other dimension of human difference.  If you require additional support in your recruitment process, we kindly encourage you to let us know. Behind those words you’re reading, there’s a person (hi!) who already helped a candidate by adapting the interviews, and now we’re lucky to have this person with us. So, even if you’ve never asked for it before, may this serve as a sign that, now, you can do so. We can only truly be equal if we adapt to each other.

“We believe all humans, in all their beautiful diversity, should have equal rights, dignity and respect. Period.” Mariusz Gralewski,  CEO