Director of Growth Marketing

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client - A fast-growing human performance supplement company.

Job Description

The Director of Growth Marketing is responsible for owning the growth roadmap and scaling customer acquisition with efficiency and impact. This role will lead acquisition and manage a team that owns paid marketing across paid search and paid social and ABL (above-the-line) media such as audio, podcasts, influencers, youtube, and SEO. You will lead strategic decisions across channel mix, messaging, positioning, and tooling, and be responsible for identifying levers that drive pipeline, expansion, and long-term brand equity.

Responsibilities

• Own the strategy, execution, and optimization of all paid acquisition channels: paid search, paid social, audio, streaming, affiliate, and emerging formats. Manage to blended and channel-level CAC, CPA, and LTV:CAC targets.

• Oversee SEO roadmap and performance, ensuring strong technical execution and content strategy in partnership with product and content teams

• Develop and test upper-funnel campaigns (e.g., digital video, podcasts, ABL channels) to expand reach while maintaining performance discipline

• Lead growth forecasting, attribution, and incrementally measurement in collaboration with Finance and Data

• Manage and mentor a layered team (including external agency partners and internal direct reports)

• Partner cross-functionally with Sales, Product, and Execs to inform positioning and ensure alignment

• Evaluate and integrate cutting-edge AI marketing tools

Qualifications

• 10+ years of experience leading customer acquisition and growth marketing, preferably at a high growth company within CPG or related industries

• Strong understanding of e-commerce marketing levers

• Strong communication and cross-functional leadership skills with a high level of strategic ownership

• Data-driven mindset with experience in analyzing program performance and deriving insights

• Strong ability to synthesize large amounts of information into clear, actionable steps for cross-functional teams

• Entrepreneurial mindset with a bias towards action

• Passion for a high performance lifestyle

Location

• This is a hybrid role based out of our client's Park City headquarters.