Director of Enterprise Go-To-Market Strategy

Eko builds AI and digital tools to enable every healthcare provider to more accurately detect heart and lung disease – the leading causes of death globally. Our FDA cleared, industry leading products are used by hundreds of thousands of clinicians on millions of patients around the world. With Eko, clinicians can detect cardiac and pulmonary disease with higher accuracy, diagnose with more confidence, manage treatment effectively, and ultimately give their patients the best care possible. We have strong venture capital backing from investors like Artis Ventures, Questa Capital, Highland Capital, and Mayo Clinic Ventures. Recognized by TIME magazine in 2025 as one of the world’s top healthcare technology companies, Eko is one of the fastest growing digital health companies with products used around the world at some of the most prestigious health systems. We have more than 8 FDA clearances including novel AI algorithms, and we invest heavily in quality clinical research and R&D to build and validate exceptional products for patients we care deeply about. We’ve built a mission driven, high performing, talented, and diverse team of engineers, physicians, PhD’s, creatives, and technologists. We are committed to investing in each other and our mission to ensure all patients have access to high quality care. We are headquartered in Emeryville, California and privately-held with world class investors and partners. The Director of Enterprise Go-to-Market is a key role in the continued evolution of Eko’s Enterprise business. This is a highly analytical and strategic role that is tasked with developing and supporting execution of the go-to-market strategy across several verticals/target markets.  Reporting into the SVP of Strategy and Business Development, this role is focused on all aspects of quantifying and defining market opportunity across multiple verticals and developing the strategies and tactics associated with successful commercialization. This role requires the ability to “work without a playbook” and build and execute in white space.  While the role sits upstream of product marketing, product development, and sales, there will be close coordination and partnership with these functions. This role will execute on a vision end-to-end, starting with capturing key market insights, translating into commercial opportunity, and developing actionable go-to-market strategies to yield a scalable commercial model and highly profitable business. As Director of Enterprise Go-To-Market Strategy at Eko, You Will:

Across a set of market verticals, define the market opportunity in terms of: Unmet needs – clinical, operational, financial, TAM/SAM

Macro factors, system structural dynamics, market headwinds/tailwinds

Work closely with clinical, product, and marketing teams to ensure the value proposition aligns with the market opportunity and is reflected in the go-to-market and product strategy.

Establish the product value proposition in the context of customer unmet needs and buying dynamics, aligning value delivered with pricing and sales strategy.

Develop and validate product positioning and messaging and ensure its properly reflected in the marketing strategy and collateral development.

Develop sophisticated market segmentation schemas, associated customer target profiles, targeting strategies, and databases for sales execution.  Evolve through continuous market monitoring to ensure an evergreen, optimized target database.

Forecast sales and preform related financial modeling.

Drive sales productivity and sales cycle optimization.  Guide and support marketing and sales execution.  Ensure deep understanding of value proposition across key functions, particularly sales/account execs.

Inform product requirements and improvements to maximize the market opportunity.

Other duties as assigned

Note: Job duties may change at any time with or without notice.

As Director of Enterprise Go-To-Market Strategy at Eko, You Have:

MBA with 8+ years in GTM strategy roles, and/or top tier management consulting experience

Advanced financial modeling experience, inclusive of market sizing analysis, ROI modeling, pricing models, and sales forecasting

Highly fluent in and comfortable with complex clinical science and associated technical solutions

Extensive experience with executive presentation and deck development 

Experience developing and executing commercial strategies in life science or health tech

Quantitative analysis and financial modeling

Demonstrated fluency in complex clinical concepts

A demonstrated passion for clinical and scientific concepts is a core requirement of the job

Ability to perform the essential functions of the role with or without reasonable accommodation

As Director of Enterprise Go-To-Market Strategy at Eko, Good to Have:

Clinical/scientific background

Experience in a startup or high-growth environment

Benefits and Perks We Offer:

The opportunity to work on products that impact the health of millions of people.

Generous paid-time off

Stock incentive plans

Medical/Dental/Vision, Disability + Life Insurance

One Medical membership

Parental Leave

401k Matching

Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera) 

Learning and Development stipend