Every parent wants to feel confident that they are giving their child the best possible start. At Hadley Designs, we help families replace screens with connection, curiosity, and real learning. As we scale our direct-to-consumer channels, we are looking for a driven, mission aligned leader to own and grow the next chapter of our journey.
That is where you come in.
Hadley Designs is a family founded, female led brand on a mission to make learning fun, engaging, and screen free. What began at a kitchen table with hand drawn educational tools has grown into a trusted early learning brand loved by millions of parents, grandparents, and teachers.
We design beautifully crafted, developmentally sound products for children ages 3 to 8. From educational posters and busy books to handwriting guides and emotional learning kits, every product is rooted in research and created with intention.
We do not just sell products. We shape futures. We believe screen free, hands on learning builds confidence, connection, and a lifelong love of learning. Our vision is bold. We are building the most trusted children’s brand in the world and scaling toward $100M in revenue by 2030 .
Director of Ecommerce
Also known as: Ecommerce Growth Director | Head of DTC Growth | General Manager of Ecommerce
This role is equal parts strategist, operator, and leader. You will own the Shopify and TikTok Shop businesses end to end. Revenue, profitability, team, systems, and outcomes all sit with you.
You are the general manager of these channels. You do not just optimize. You build engines that scale.
Traffic and Acquisition
Offers, Funnels, and CRO
Customer Nurture and LTV
Performance and Reporting
Team Leadership and Systems
Requirements
You are a high ownership leader who thinks like a general manager, not just a marketer. You are energized by building systems, leading people, and owning outcomes.
Most importantly, you care about the mission. You believe learning should be fun, engaging, and screen free, and you want your work to make a real impact on families.
Benefits
Hadley Designs creates invitations, printables, and home decor to help you celebrate life’s joyful moments. Pick from hundreds of templates that you can instantly download, customize, then print as many as you need. Unlike the big box stores online, you’re not limited in what you can personalize….plus you’re not stuck with their high prices and ordering large quantities if you just need a few! So whether it’s a party, wedding, or even your child’s first day of school, we make it easy for people to celebrate life’s joyful moments in fun and creative ways.Hadley Designs is set to disrupt the entire stationery industry. In todays world, people are becoming more and more busy and spend less time with family due to work, hobbies and other responsibilities. Our mission is to bring family and friends closer together, helping them identify ways to spend meaningful time creating memories and experiences that will last a lifetime.Get in on the ground floor and join the movement!Visit our ETSY shop here: www.etsy.com/shop/ShopHadleyDesigns
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