Director of Demand Generation

Vapi (/ˈVɑːpi/):

• We’re creating the shift to voice as humanity’s default interface

• We’re the most configurable platform for deploying voice agents

• We’ve grown to over 600k developers in two years, adding 2,000+ every day

• Try talking to Vapi now!

Why We’re Hiring This Role:

• We are entering our next phase of hypergrowth and need a world-class demand generation leader to build a scalable marketing engine.

• Revenue acceleration, enterprise pipeline creation, and category leadership in voice AI agents require a strategic and data-driven growth function.

• This role will define and execute the vision for the entire marketing funnel while directly influencing aggressive revenue targets.

What You’ll Do:

• 30 Day:

  • Audit current funnel performance, pipeline sources, CAC efficiency, and attribution models.

  • Align with Sales, Product, Customer Success, and executive leadership on revenue targets and ICP prioritization.

  • Assess current ABX motion, marketing automation stack (HubSpot, Salesforce), and campaign performance.

  • Identify immediate pipeline acceleration opportunities.

• 60 Day:

  • Launch a refined, comprehensive demand generation strategy aligned to revenue expansion goals.

  • Implement or optimize account-based experience (ABX) programs targeting enterprise accounts.

  • Build structured marketing dashboards tracking pipeline creation, conversion rates, CAC, ROAS, and LTV.

  • Begin scaling team structure across digital, content, lifecycle, and events.

• 90 Day:

  • Deliver measurable pipeline growth aligned to quarterly revenue targets.

  • Execute integrated multi-channel campaigns across paid digital, content, webinars, and industry events.

  • Operationalize AI-driven GTM workflows (intent signals, enrichment, Clay workflows, campaign automation).

  • Establish marketing as a predictable, data-driven revenue engine.

Who You Are:

• Bay Area-based with a Bachelor’s degree in Marketing, Business, or a related field.

• 8+ years of progressive marketing experience with at least 4 years in senior leadership roles.

• Proven success in building and scaling demand generation functions with measurable revenue impact in high-growth environments.

• Experience marketing to developer platforms, API-first companies, or technical audiences.

• Strong executive presence with experience presenting to C-suite and board-level stakeholders.

• Skilled in ABX strategies, marketing automation (HubSpot), CRM systems (Salesforce), and funnel analytics.

• Deep understanding of digital marketing channels, attribution modeling, and full-funnel optimization.

• Experienced in leveraging AI-driven GTM tooling (intent-based targeting, enrichment, automation workflows).

• Proven team builder who develops high-performing, performance-oriented marketing teams.

Why Vapi:

• Generational impact: Build the human interface for every business

• Ownership culture: 70% of the company are previous founders

• Kind team: The founders, Jordan and Nikhil, are Canadians

• Tier-1 Investors: YC, KP seed, Bessemer Series A

What We Offer:

• Real stake: We offer a competitive salary and excellent equity ownership

• Comprehensive health coverage: medical, dental, and vision plans

• Team love: We love hanging out, and we do quarterly off-sites

• Flexible time off: take what you need

• More: catered meals, transportation, gym, and a $10k annual L&D budget