Director of Demand Generation

Overview 

Smartling was founded 16 years ago to make localization and translation seamless. Today, Smartling is profitable and backed by Battery Ventures, a global technology-focused investment firm, supporting company growth and expanding our market share and leadership position. We are the only cloud-based, AI-enabled translation platform that combines a Neural Machine Translation Hub and professional language services empowering teams to collaborate in real-time to create experiences customers love.

We are seeking an experienced Demand Generation professional to join our team. Reporting to the Head of Marketing, the Director of Demand Gen will lead a team tasked with marketing funnel strategy, optimization and demand generation. Your responsibilities will include the planning, management and execution of marketing efforts. Working closely in partnership with the Sales, Business Development and the larger marketing team, you will be tasked with driving new business and growth across customers for the company’s software and services. The ideal candidate will work independently as well as collaboratively with all members of the marketing team to realize channel mix that drives Smartling’s go-to-market strategies and generates qualified leads. You will be using marketing tactics including email nurture, events, digital advertising, integrated publisher programs, website content, social media, social selling, and others. 

You Will

• Own the strategy, planning, and execution of all demand generation programs to drive qualified pipeline and revenue
• Build and optimize multi-channel campaigns across paid media, email, SEO, events, content syndication, and more
• Partner with sales leadership to define lead scoring, funnel stages, and handoff processes to ensure seamless conversion
• Collaborate with product marketing to develop messaging, content, and offers that align with buyer personas and customer journey
• Lead forecasting and reporting of pipeline contribution, CAC, and campaign ROI; regularly present insights to executive leadership
• Manage and optimize the marketing tech stack (e.g., MAP, CRM, ABM, analytics tools) to enable scalable, data-driven marketing
• Oversee the performance and growth of a small team, including campaign managers and digital specialists
• Test and iterate on campaign strategy using A/B testing, audience segmentation, and personalization
• Drive the strategy for ABM programs in key enterprise accounts in collaboration with sales and customer success

You Have

• 7+ years of experience in B2B marketing with at least 3 years in a demand generation or growth leadership role
• Proven track record of building and scaling multi-channel demand generation programs that drive qualified pipeline and revenue
• Deep expertise in digital marketing (paid search, paid social, display, SEO, content syndication, email nurture)
• Strong understanding of marketing funnel metrics, attribution models, and campaign performance optimization
• Hands-on experience with marketing automation platforms (e.g., Hubspot) and CRM systems (e.g., Salesforce)
• Comfortable managing media budgets, forecasting, and optimizing ROI
• Experience partnering with sales and SDR teams to align on campaign strategy, lead quality, and pipeline acceleration
• Analytical mindset with the ability to translate data into insights and actions
• Strong leadership and people management skills—experience building and mentoring a high-performing team
• Excellent communication and collaboration skills—able to work cross-functionally with product marketing, content, ops, and sales
• Experience in a SaaS, tech, or startup environment preferred
• Bachelor’s degree in Marketing, Business, or a related field; MBA a plus

You are

• A team-player. Ability to work effectively and cross-functionally within all levels of management, both internally and externally.
• Creative. Creative problem solver
• Detail Oriented. A detailed record keeper
• Self-organized. Self-starter and eager to grow
• Process Oriented. A strong project manager and decision maker
• Highly communicative. Communicating effectively across all levels

 You Will Enjoy

• Freedom 🏡 - we are remote first
• Growth  - an opportunity to learn and advance your career
• Wealth 💰 - we offer a competitive salary and 401(k) + company match
• Wellness - health insurance; free medical plan for you and your family
• Balance - flexible PTO + 11 holidays; generous parental leave
• Culture 🤝- an energetic, value-driven, and fun culture and team spirit
• Bonus - employee referral program and apple equipment

We prefer candidates based in EST at this time.

Smartling is proud to be an equal-opportunity employer. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, skills, and experiences.

We use E-verify platform for the work authorization verifications.

The US national total pay range for this role is $145,000 - $170,000, not including the variable incentive component. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed.

*To work from home, you must have a strong internet connection, quiet space, and a professional (distraction and clutter-free) background.