Director of Demand Generation

Director of Demand Generation

Summary

SafetyChain Software is looking for a dynamic, high-energy, and data-driven Director of Demand Generation to join our Marketing team. Reporting to the Chief Marketing Officer, this individual will will manage campaigns across multiple channels, optimize lead generation efforts, and work closely with sales and marketing teams to scale revenue.

Do you like to solve problems in a fast-paced environment? Love collaborating with colleagues to help customers? Like the idea of a flexible, autonomous work environment to get the job done the way you like to work? This may just be what you are looking for – let’s get into the details!

Who We Are:

SafetyChain is a rapidly scaling B2B SaaS provider revolutionizing plant management for Food and Beverage manufacturers by improving yield, maximizing productivity, and ensuring compliance. Our impressive client base includes renowned brands like Albertsons, Clif Bar, Tyson Foods, and Whole Foods. Join a dynamic, collaborative team driven by innovation, agility, and rapid growth.

What You'll Do:

In a high-impact and high-visibility role on the marketing team, the Director of Demand Generation will be responsible for designing, executing, and optimizing marketing campaigns that drive awareness, engagement, and lead generation for our SaaS product. You’ll lead a team of demand generation professionals and collaborate closely with sales, product, and marketing teams to create and execute multi-channel strategies to acquire, nurture, and convert leads.

You’ll bring a combination of strategic thinking and hands-on execution to create campaigns that impact our pipeline and accelerate our growth. This is a high-impact role requiring a mix of leadership, data-driven decision-making, and a deep understanding of B2B SaaS and enterprise demand generation best practices.

Key Responsibilities:

• Develop, manage, and execute multi-channel demand generation strategies that drive qualified leads and conversions.
• Collaborate with cross-functional teams (sales, product marketing, and content) to align demand generation efforts with business goals.
• Manage and direct a team that oversees paid media campaigns (SEM, display, social), email marketing, and content marketing to maximize lead generation.
• Manage and optimize marketing automation tools and CRM integrations to ensure seamless lead nurturing and reporting.
• Develop, track, and report on key performance metrics, including MQLs, SQLs, CPL, and pipeline growth.
• Manage a demand generation budget and allocate spend across channels to maximize ROI.
• Drive strategic conversations and decisions that improve the growth of top of funnel metrics and pipeline generation.
• Create and manage account based marketing campaigns, collaborating with business development, sales and channel teams. Optimize our existing demand generation engine including inbound programs, campaigns, webinars, database marketing, and nurturing programs.
• Implement vertical and solution marketing approaches and execute on them to varying audiences including technical and business segments.
• Work with PPC vendor to build, execute, and optimize search campaigns.

What You’ll Need (Requirements)

• 8+ years of progressive experience in demand generation, with a focus on SaaS or B2B technology.
• 3+ years leading teams high performing teams and worked closely with an SDR and field sales organization to make them successful
• Proven track record of successfully running multi-channel lead generation campaigns that result in measurable pipeline growth.
• Drove measurable success in ABM program execution, supporting Enterprise-level B2B growth strategies.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM tools (e.g., Salesforce).
• Strong analytical skills with the ability to interpret data, optimize campaigns, and provide actionable insights.
• Deep understanding of the B2B buyer's journey and sales funnel stages.
• Leadership experience, with the ability to manage a team and collaborate across departments.
• Exceptional project management skills with the ability to prioritize tasks and meet deadlines.
• Must be extremely tech savvy and comfortable using AI to better programs, and create efficiencies.
• BS/BA or equivalent experience required

Preferred Qualifications:

• You’re a great storyteller internally by reporting on success and learning moments and externally through targeted campaigns, you have excellent writing skills with high editorial standards.
• You’re obsessed with the customer experience and the customer journey.
• You know how to create programs that work at each stage of the journey to add value, create engagement, and drive action.
• With strong project and program management skills, you have the ability to figure stuff out and then get things done.

Our Values

• Quality Above All: Build the best and most effective experiences for our teams and our customers
• Work Smart: Drive operational excellence that maximizes productivity and delivers superior value to customers.
• Innovate for Impact: Pioneer solutions that enhance manufacturing processes and outcomes, benefiting both our industry partners and the consumers they serve.
• Grow Together: Create strong, inclusive partnerships with customers, working as One Team with help and hustle to drive mutual success and innovation.
• Integrity in Action: Operate with honesty, transparency, and respect, fostering trust with our customers and our peers.

Things that Make the Job Awesome

• Competitive compensation plan
• Opportunity for stock options
• Health benefits
• Self Care PTO Plan
• Flex Schedule
• Work From Home Flexibility
• Fast growing tech company with big opportunity
• Great team and culture
• Rewarding work that is solving an important problem
• Annual investment in your professional development

Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, marital status, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status or any other characteristic protected by law applicable to the state in which you work.