Director of Demand Generation
TLDR
Oversee Demand Generation and lead growth strategies using a hands-on mindset to manage both creative campaigns and technical execution.
-
The "Generalist" Pedigree: Proven track record across multiple disciplines, including Digital Marketing, Content Production, and Campaign Management. You understand how all the "gears" of marketing turn together.
-
Growth Strategy: Own the annual and quarterly demand generation plan, working closely with our head of field marketing and events director. Develop multi-channel strategies (Search, Social, Display, Email, Events) that account for regional language requirements, cultural nuances, and localized buyer journeys.
-
Campaign & Content Production: Direct the "production" side of marketing. Work closely with our head of content and outside creative team to produce and localize high-quality assets (videos, webinars, whitepapers) and ensure they are deployed effectively across integrated campaigns.
-
Operational Leadership: Oversee the health of the tech stack, ensuring that lead scoring, automated workflows, and attribution modeling in HubSpot/Salesforce are running smoothly.
-
Sales Alignment: Act as a liaison to Sales leadership and represent Demand globally. Work closely with the Director of Rev Ops and our VP Sales Excellence/BDR leader to ensure our AI BDR is on message and working properly within our marketing funnel.
-
8–12 years of experience in B2B Demand Generation, with global experience.
-
Technical Proficiency: You should be very comfortable across our tech stack.
-
The "Hands-On" Mindset: You are a strategic thinker who isn't "above" building a campaign, landing page, or checking a tracking URL to ensure perfection.
-
Management Experience: Proven ability to manage agency partners to hit deadlines and KPIs.
-
Salesforce and HubSpot
-
Multi-touch attribution
-
Digital platforms (such as Zoominfo ABM platform), LinkedIn Campaigns
-
Webflow
-
Figma
-
Salesforce Ecosystem
-
Pipeline Growth: A measurable increase in Marketing Qualified Leads (MQLs) - but more importantly, pipeline.
-
Operational Excellence: Managing our materials creative pipeline and launches of thought leadership pieces that our content team produces!
-
The compensation range will be determined as a reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.
Benefits
Remote-Friendly
We support a hybrid, flexible office culture.
Odaseva is an enterprise data platform specifically designed for Salesforce users, focusing on data recovery, security, privacy, and agility. It empowers global enterprises to safeguard their critical data against threats, ensuring compliance and operational integrity. By employing a Zero Trust architecture, Odaseva serves over 100 million Salesforce users, including major corporations, with an integrated suite of innovative security solutions.