Director of Demand Generation

The Elevator Pitch 

Evolv’s mission is to help make places safer for people to live, work, learn, and play. We aim to help organizations detect potential threats, mitigate risk, and enhance safety using AI-powered security solutions with robust insights.  

We are looking for a marketing expert to play a vital leadership role on our marketing team. Reporting to the SVP of Marketing, you will be responsible for driving pipeline growth through your design of a comprehensive b2b demand generation strategy, spanning from acquisition to engagement to conversion, and managing a team of talented marketers to execute demand generation plans. The ideal candidate will also be a player-coach who can inspire and mentor others. 

The Director of Demand Generation understands how to create the performance-based integrated campaigns that will drive key acquisition, engagement and pipeline goals. This means you’ll lead your team to develop creative direct and channel-lead integrated marketing campaigns that optimize the flow of qualified engaged accounts to sales. You thrive on understanding the metrics and processes of pipeline creation leveraging both inbound and outbound tactics. You’ll also utilize your strong analytical skills to continually reevaluate core KPIs, track analytics and ROI, develop and report on insights and campaign effectiveness, and report on performance to cross-functional stakeholders across Marketing, Business Development, and Sales.  

You’ll work closely with various groups, including Business Development and Sales, to innovate and evolve our demand generation strategy, ultimately delivering the marketing inputs that drive continued revenue growth for Evolv. 

Success in the Role: What are performance outcomes over the first 6-12 months you will work toward completing? 

In the first 30 days, you will:  

• Participate in new hire orientation. 

• Conduct a thorough review of current demand generation strategies, marketing automation tools, and performance metrics. 

• Understand the company's product offerings, value proposition, and target markets. 

• Familiarize yourself with the demand generation team, understand individual strengths, and establish rapport. 

• Set up one-on-one meetings with key stakeholders including Marketing, Sales and Business Development leaders to understand their expectations and ongoing initiatives. 

• Start auditing the current Marketing tech stack to identify gaps or opportunities for enhancement. 

• Assess the current lead and account-based funnel definitions to understand the buying cycle stages and existing nurturing campaign goals. 

• Align with the SVP, Marketing and other senior leadership on immediate priorities and longer-term goals. 

• Begin formulating a plan to address identified gaps or areas of improvement in the current demand generation strategy. 

Within 3 months, you will:  

• Execute a comprehensive demand generation strategy that integrates various tactics (digital, email, events, social media, etc.). 

• Ensure marketing pipeline goals for BD-sourced and channel opportunities are clear and forecasts are based on data-driven insights. 

• Implement initial changes or enhancements to the martech stack based on the audit conducted in the first month. 

• Implement testing strategies to analyze and enhance the demand creation process. 

• Outline communication strategy for key stakeholder groups related to demand plans and activities, results and insights. 

• Establish clear roles, responsibilities, and expectations for the Demand Generation team. 

• Foster a culture of continuous improvement, encouraging the team to innovate and optimize campaigns. 

Within 1 year, you will:  

• Oversee a comprehensive demand generation strategy, including account and vertical-based marketing, improved funnel conversion rates to the pipeline, and nurtured programs for customers and prospects. 

• Leverage data-driven insights and analytics to optimize campaign performance and maximize ROI. 

• Collaborate closely with the sales team to align marketing efforts with sales goals. Partner with the BDR and sales teams to develop outbound plays to complement our field marketing strategy. 

• Develop and implement content strategies across the customer journey that resonate with target audiences and support demand generation and conversion. 

• Stay up to date with industry trends, competitive landscape, and best practices in growth marketing, leveraging this knowledge to drive continuous improvement and innovation. 

• Develop bottoms-up and top-down models for projecting demand generation performance, pipeline growth and budget/resource requirements. 

• Implement advanced analytical practices for deeper insights into campaign performance and buyer behavior. 

• Have built out demand generation programs for existing and new Evolv products. 

• Continually assess the structure, roles and responsibilities on the Demand Generation Team, to advance career paths within the team and plan for future business needs. 

The Work: What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis? 

Strategic Demand Generation Expertise 

• Extensive knowledge of how to design, execute and measure comprehensive, multi-channel demand generation strategies, ideally for b2b SaaS businesses. 

• Ability to integrate various tactics (field marketing, digital marketing, email, webinars, events, social media) effectively. 

• Skill in leveraging both inbound and outbound tactics for pipeline acceleration. 

Leadership and Team Management 

• Strong leadership skills to manage and inspire a team of marketers. 

• Ability to ensure timely execution of marketing activities and performance against goals. 

• Competence in managing marketing budgets effectively. 

• Skill in setting priorities to align with business objectives and maximize ROI. 

Technical Proficiency & Analytical/Data-Driven Decision Making 

• Proficiency in assessing marketing pipeline, setting goals, and forecasting. 

• Skill in tracking, analyzing, and optimizing marketing performance based on data. 

• Hands-on experience with marketing automation platforms and martech tools. 

Creative Problem-Solving 

• Creative thinking to innovate and transform marketing practices and strategy. 

• Ability to implement testing strategies for demand creation process enhancement. 

• Focus on delivering results and a high attention to detail. 

• Self-starter mentality with a proven track record of delivering successful outcomes. 

Communication and Relationship Building 

• Strong interpersonal skills to cultivate and leverage relationships across the organization. 

• Ability to communicate performance results and collaborate on future initiatives. 

• Ability to work closely with various groups, including Marketing, Business Development, Sales teams, ensuring alignment and partnership on strategies and follow-ups. 

What is the leadership like for this role? What is the structure and culture of the team? 

You will be joining the Marketing Team and reporting directly to the SVP of Marketing. 

The team culture is one based on building trust, collaboration, on-going development through kindness, authenticity, courage, drive, and fun! 

Where is the role located? 

This role is based out of the HQ in Waltham, Massachusetts with flexibility in being remote some days. 

What is the salary range? 

The base salary range for this full-time position is $169,000 - $220,000, + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. 

Please note that the compensation details listed in role posting reflect the base salary only, and do not include bonus, equity, or benefits. 

Benefits

At Evolv, we’re on a mission to help make public spaces safer through innovative security technology. Rooted in our values of authenticity, kindness, courage, drive, and fun, we offer the opportunity to make a real impact. Our team thrives in a supportive, honest environment where creativity and collaboration are celebrated, and where we challenge the status quo to keep improving. 

When you join Evolv, you’ll not only work with cutting-edge technology but also enjoy competitive benefits that support your well-being, and personal growth. 

Our Benefits Include: 

• Equity as part of your total compensation package 
• Medical, dental, and vision insurance 
• Flexible Spending Accounts (FSA) 
• A 401(k) plan (and 2% company match) 
• Unlimited vacation policy  
• Quarterly stipend for perks and benefits that matter most to you 
• Tuition reimbursement to support your ongoing learning and development 
• Subscription to Calm 

Evolv Technology (“Evolv”) is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We welcome and encourage diversity in the workplace, and all employment decisions are made without regard to race, color, religion, national, social or ethnic origin, sex (including pregnancy), age, disability, HIV Status, sexual orientation, gender identity and/or expression, veteran status, or any other status protected by law in the locations where we operate. Evolv will not tolerate discrimination or harassment based on any of these characteristics.

Evolv is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. If you need a reasonable accommodation as part of the job application process, please connect with us at [email protected].