We are seeking a Director of Creative Strategy to own and elevate our brand across every consumer touchpoint.
This is not a production design role. This is a senior creative leadership position responsible for defining, refining, and enforcing a cohesive brand system across packaging, web, paid media, lifecycle, and product.
The ideal candidate has exceptional taste, deep branding instincts, and experience building and evolving high-growth CPG brands in performance-driven environments.
You should have led rebrands, created scalable brand systems, and understand how creative directly impacts perception, conversion, and long-term brand equity.
Responsibilities
Holistic Brand Ownership
- Own and evolve the brand’s visual identity and creative direction
- Establish and enforce brand standards across all channels
- Build strong product guardrails and ensure cohesive execution
- Maintain visual consistency across web, packaging, paid, email, and organic
Rebranding & Brand Evolution
- Lead full rebrands or major brand refresh initiatives
- Translate brand positioning into cohesive visual systems
- Elevate packaging design, visual hierarchy, and shelf presence
- Continuously refine brand perception as the company scales
Creative Execution & Systems
- Expert-level proficiency in Figma and modern design systems
- Deep experience across website design, packaging, product imagery, and paid creative
- Build scalable creative systems, templates, and workflows
- Balance strong aesthetics with clarity, usability, and conversion
Performance-Aware Creative
- Design within performance-driven DTC environments (Meta, paid social, landing pages)
- Understand how creative influences CTR, CVR, CPA, and overall efficiency
- Iterate based on data while protecting brand integrity
Leadership
- Lead and develop internal designers and external partners
- Maintain high creative standards across the organization
- Provide clear direction and elevate overall creative output
Requirements
- 8+ years in brand design or creative leadership, primarily within CPG
- Experience operating inside performance-driven DTC businesses
- Proven history of leading rebrands or significant brand evolutions
- Strong portfolio demonstrating packaging, web, and paid creative excellence
- Currently operating within a high-growth brand environment
This is a senior leadership role for someone who understands that creative is both a brand asset and a growth lever — and knows how to build systems that strengthen both.
Ideal Candidate
- Performance-obsessed but brand-aware
- Comfortable operating in fast-scaling, high-budget environments
- Strategic thinker with executional depth
- Has led creative initiatives that significantly scaled revenue
Benefits
- Anual Salary 200000 USD
- Ability to work remotely.
