Director of Content Marketing & Media

Own the content strategy that drives organic search traffic, MQLs, and pipeline contribution.

Partner with the SEO team to align content production with keyword strategy, topic clusters, and technical SEO priorities.

Lead the company’s content approach to AI search surfaces (Google AI Overviews, ChatGPT, Perplexity), building workflows that increase Luxury Presence’s citation and mention rates across LLM-driven discovery.

Use data to evaluate content performance and make strategic calls on where to invest editorial resources.

Build and run a structured content operation that ships on schedule across all formats: blog, newsletter, webinars, white papers, lead magnets, research reports, CEO OpEds, keynote scripts, and event content.

Establish production calendars, editorial workflows, quality standards, and review cycles that maintain a high bar at increasing volume.

Expand the newsletter’s reach, engagement, and pipeline contribution as a core distribution channel.

Oversee webinar and event content production that showcases Luxury Presence’s leadership and generates demand.

Direct the production of thought leadership content, including CEO-bylined pieces for top-tier publications, conference keynotes, and panel preparation.

Own audience development strategy across YouTube, TikTok, Instagram, LinkedIn, and Facebook, with clear growth targets for followers, subscribers, and engagement rates on each platform.

Set platform-specific content strategies that account for algorithmic behavior, format trends, and audience preferences on each channel.

Oversee video content production, including Luxury Presence’s YouTube shows, providing creative and editorial direction on pacing, packaging, titles, and thumbnails to maximize reach and retention.

Build and manage the derivative content pipeline, turning long-form content into high-performing short-form social assets optimized for each platform.

Track and report on audience growth, engagement metrics, and content performance across all social channels, using data to inform programming and distribution decisions.

Experiment with new formats, features, and emerging platforms to stay ahead of how audiences consume content.

Build and lead a content team spanning editorial, video production, and social media.

Expand the existing contributor and freelancer network to increase capacity for blog production, expert interviews, and specialized content.

Integrate AI tools into content production workflows to accelerate ideation, drafting, optimization, repurposing, and distribution at a pace and scale that would not be possible with a traditional content operation.

Establish clear operating rhythms, reporting cadences, and accountability structures across the team.

Build and manage the Presence® Talent Network, a roster of top-producing agents and creators who serve as on-camera talent and content collaborators.

Coordinate talent communications, earned media placements, and influencer activity in partnership with the PR function.

Amplify content through coordinated distribution across owned, earned, and paid channels.

7 to 12 years in content marketing, media, editorial, or demand generation environments.

Proven experience building content engines that drove measurable organic traffic, MQLs, and pipeline. You can point to specific numbers and explain what you did to move them.

Track record growing social media audiences with platform-native content across YouTube, TikTok, Instagram, LinkedIn, and Facebook. You understand what drives subscriber growth, engagement, and retention on each platform.

Strong working knowledge of SEO strategy, keyword research, and how search algorithms affect content decisions. Familiarity with AI search discoverability is a significant plus.

Experience using AI tools to accelerate content production, from ideation and drafting through optimization and repurposing. You have a clear point of view on how AI changes the economics of content operations.

Experience producing or overseeing video content, ideally YouTube or recurring show formats. You do not need to be a hands-on editor, but you must be able to provide creative and editorial direction.

Track record of managing multi-format editorial operations: blogs, newsletters, webinars, lead magnets, research reports, and event content.

Experience building and managing content teams that include a mix of full-time staff, freelancers, and contributors.

A portfolio or body of work that demonstrates strong editorial judgment, contemporary taste, and results.

You think about content in terms of pipeline and revenue, not just pageviews and engagement.

You are equally comfortable setting editorial standards and understanding funnel conversion.

You are AI-forward. You actively use AI tools in your own work and see AI-accelerated content production as a core competitive advantage, not a nice-to-have.

You think like an audience builder. You care about subscriber growth, platform algorithms, and what makes someone follow, not just what makes someone click.

You build systems and processes that scale. You do not rely on heroics to hit deadlines.

You thrive in fast-moving, ambiguous environments and maintain velocity even when priorities shift.

You take full ownership of outcomes, even when execution depends on contributors, freelancers, and cross-functional partners.