Director of Consultant Relations

About the role

As Director of Consultant Relations, you will drive the development and go-to-market execution of our strategic partnerships, while strengthening and expanding Sparrow’s relationships with key brokers, consultants, and channel partners. This role demands an innovative, solution-oriented leader with expertise in both program development and relationship management. Working closely with the Head of Channel Sales, you will identify new opportunities, nurture long-term partnerships, and spearhead market expansion to solidify Sparrow’s position as the top leave management solution for caring companies nationwide. In this role, you will be responsible for:

Channel Enablement & GTM Strategy:

• Develop and launch innovative programs that incentivize and empower partners to effectively sell and support Sparrow's product.
• Create resources, training, and tools that enable channel partners to better represent and sell Sparrow’s offerings.
• Drive the adoption of these partnerships, ensuring we’re meeting the expectations of the program and achieving shared revenue goals.

Relationship Building & Partner Engagement:

• Nurture and build long-term relationships with key brokers, consultants, and other influential channel partners to drive awareness and adoption of Sparrow’s services.
• Serve as the primary point of contact for high-value strategic partners, ensuring open lines of communication and mutual growth.

Strategic Growth & Expansion:

• Identify and secure new strategic growth partnerships that will expand Sparrow’s reach and presence in the marketplace.
• Collaborate with the leadership team to define and implement strategies for national expansion through channel partners.
• Work with cross-functional teams to identify opportunities for product and service enhancements based on partner feedback and market needs.
• Set and track performance metrics to evaluate the success of channel initiatives, ensuring alignment with Sparrow’s overall sales and growth objectives.

About you

Experience:

• 5+ years of experience in channel sales, partner management, or business development in the benefits or HR tech industries.
• Prior experience working directly with HR leaders, brokers, and consultants. 
• Proven track record of developing and scaling channel programs, building strong relationships, and driving strategic partnerships. Bonus points if you have experience on GTM enablement teams. 

Skills & Competencies:

• Strong understanding of the dynamics of the broker and consultant ecosystem.
• Exceptional communication and interpersonal skills, with a demonstrated ability to influence and collaborate across teams.
• Ability to think strategically while also being hands-on in driving execution.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Ability to analyze market data and trends to make informed decisions and adapt strategies as needed.
• Highly self-motivated, results-driven, collaborative, and capable of working independently and as part of a team. We’re looking for a self-starter who will be a key player in scaling our high-performing channel team.

Compensation

• This is a full-time, exempt position. Compensation ranges from $181,250-$237,500k OTE based on experience with an 80/20 base/commission split.