Gantri
Director of Brand Marketing
TLDR
Shape the brand narrative and market expression for Gantri at a pivotal moment with new product launches and a focus on DTC and B2B presence.
About
Gantri is building the digital manufacturer for design.
We combine software, advanced materials, and local digital factories to produce high-design lighting and furniture on demand. Our mission is to unlock creativity at scale while building a cleaner, more responsive manufacturing system.
We are entering a defining moment: the launch of Gantri Wireless — a new category of battery-powered, design-forward lighting powered by our proprietary Gantri Helia technology. Simultaneously, we are scaling Gantri Made, our custom manufacturing platform for brands and trade partners. This role will shape how both stories reach the world.
Role
We are hiring a Director of Brand Marketing to own Gantri's brand narrative and lead its market-facing expression across DTC and B2B.
You will shape how Gantri shows up culturally, commercially, and strategically — translating our digital manufacturing thesis into a design-forward, premium, innovation-led brand. You will own DTC marketing channels (email, social, campaigns, content) and work closely with performance marketing agencies, the sales team, and our creative director to ensure every touchpoint is sharp, coherent, and emotionally resonant.
This is not a strategy-only role. You will build the narrative and activate it — owning the channels, managing agency partners, and shipping work with speed and craft.
This role reports directly to the CEO.
Responsibilities
Evolve Gantri's brand positioning as we scale Gantri Made and launch Gantri Wireless
Clarify messaging across:
DTC design customers
Trade / specifiers
Brand partners
Translate complex technology into emotionally resonant storytelling
Build a clear messaging hierarchy and brand playbook
Own email marketing, social media, content, and campaign execution
Build and manage the editorial calendar and content programming
Work closely with performance marketing agencies to ensure brand and paid reinforce each other
Improve top-of-funnel awareness, brand search, and engagement
Define brand KPIs and measure long-term brand equity alongside short-term performance
Lead brand strategy for product launches and platform initiatives
Partner with Creative and Product to shape go-to-market narratives
Ensure every launch feels intentional, premium, and culturally relevant
Build repeatable launch frameworks (drop mentality, fashion calendar discipline)
Develop partnerships with designers, tastemakers, and collaborators
Shape Gantri's presence at trade shows, design fairs, and key events
Elevate Gantri's brand perception in the architecture & interiors community
Drive PR strategy and thought leadership
Dotted-line oversight of influencer program to ensure brand consistency (influencer relationships managed by Sales)
Work tightly with:
Creative Director (visual expression and craft)
Sales (trade narrative, decks, positioning tools, co-selling support)
Performance marketing agencies (paid media strategy and execution)
Product (roadmap storytelling)
Ensure brand consistency across website, sales materials, retail, and partnerships
Requirements
8–12+ years in brand marketing, brand strategy, or a combination of agency and in-house roles
Experience at a high-growth, design-forward consumer brand (fashion, beauty, home, lifestyle) or a top-tier brand agency (e.g., Red Antler, Collins, Wolff Olins, Partners & Spade) with subsequent in-house experience
Proven track record scaling brand during periods of rapid growth
Hands-on experience managing DTC marketing channels (email, social, content, campaigns)
Experience working across DTC and wholesale/trade environments preferred
Comfortable managing and directing external agencies (performance, PR, creative)
Exceptional taste and strong point of view
Strategic clarity — can define positioning, not just execute campaigns
Ability to translate innovation into desire
Strong operator who can ship quickly
Deep understanding of cultural timing and brand momentum
Comfortable in a founder-led, fast-moving environment
Experience working with physical products
What Success Looks Like (in the first 12 - 18 months)
Why Gantri
Join a company reimagining manufacturing and empowering the next generation of designers and design brands.
Be part of a high-impact, design-driven organization creating a new industry.
Lead design across both digital and physical experiences in a fast-growing, purpose-driven environment.
Competitive salary, equity, and benefits.
Benefits
Competitive salary and equity
Medical, dental and vision insurance
401k
Paid vacation days and paid holidays
Access to 3D printers for your personal projects
Monthly team lunches
And much more
Brand positioning & narrative clarity
DTC channel ownership
Integrated launch strategy
Cultural relevance & community
Cross-functional collaboration
A clear, category-defining brand positioning — Gantri's evolution from a design-led DTC brand to a digital manufacturing platform is clearly articulated and codified. The narrative is sharp, differentiated, and consistently expressed across consumer, trade, and partner audiences.
A breakthrough launch of Gantri Wireless — The wireless collection launches with a cohesive, premium, and culturally resonant go-to-market strategy. Press, social, email, and trade communications all sing the same song. The launch framework becomes repeatable for future drops.
DTC channels that build the brand daily — Email, social, and content are running with consistency, quality, and voice. They don't just drive transactions — they build affinity, tell the Gantri story, and create a community of design-forward customers.
A scaled Gantri Made narrative — Gantri Made is being communicated with a cohesive, premium, and strategically disciplined approach. The story resonates with potential brand and trade partners. The framework becomes repeatable.
Elevated cultural & industry relevance — Gantri becomes meaningfully embedded within the architecture and interiors community — through thoughtful partnerships, strong industry presence, and high-quality press in leading design publications.
Brand that drives momentum — Brand search, awareness, and top-of-funnel quality improve measurably. Brand and performance reinforce one another. The company builds long-term equity alongside short-term performance.
Organizational clarity & alignment — Sales, Creative, Product, and agency partners operate from a shared narrative foundation. The brand becomes a strategic asset used confidently across every touchpoint.
Gantri is a digital manufacturing company that empowers designers and brands to produce high-quality, sustainable products with unmatched speed and no minimum order requirements. Operating from a state-of-the-art facility in California, we leverage advanced technology to manufacture and ship custom designs directly to customers, redefining efficiency in the design industry.
Director of Brand Marketing