About
Gantri is building the digital manufacturer for design. We combine software, advanced materials, and local digital factories to produce high-design lighting and furniture on demand. Our mission is to unlock creativity at scale while building a cleaner, more responsive manufacturing system. We are moving from a design-led DTC brand into a broader platform serving designers, brands, and the architecture & interiors community.
Role
We are hiring a Director of Brand Marketing to define and scale Gantri’s brand as we expand across DTC and B2B. You will shape how Gantri shows up culturally, commercially, and strategically — translating our digital manufacturing thesis into a design-forward, premium, innovation-led brand.
This role collaborates deeply with Creative, Sales, Growth Marketing, and Product. You will sit at the center of narrative, ensuring brand clarity and consistency as the company scales. This role reports directly to the CEO.
Responsibilities
Brand positioning & narrative clarity
Evolve Gantri’s brand positioning as we scale Gantri Made
Clarify messaging across:
DTC design customers
Trade / specifiers
Brand partners
Translate complex technology into emotionally resonant storytelling
Build a clear messaging hierarchy and brand playbook
Integrated launch strategy
Lead brand strategy for product launches and platform initiatives
Partner with Product and Creative to shape go-to-market narratives
Ensure every launch feels intentional, premium, and culturally relevant
Build repeatable launch frameworks (drop mentality, fashion calendar discipline)
Cultural relevance & community
Develop partnerships with designers, tastemakers, and collaborators
Shape Gantri’s presence at trade shows, design fairs, and key events
Elevate Gantri’s brand perception in the architecture & interiors community
Drive PR strategy and thought leadership
Brand × Growth alignment
Partner closely with Growth Marketing to ensure brand and performance reinforce each other
Improve top-of-funnel awareness and brand search
Define brand KPIs and measure long-term brand equity
Cross-functional collaboration
Work tightly with:
Creative (visual expression)
Sales (trade narrative, decks, positioning tools)
Product (roadmap storytelling)
Growth (campaign execution)
Ensure brand consistency across website, sales materials, retail, and partnerships
Requirements
8–12+ years in brand marketing during rapid growth
Experience at a high-growth, design-forward fashion, beauty, or lifestyle brand
Proven track record scaling brand during periods of rapid growth
Experience working across DTC and wholesale/trade environments preferred
Exceptional taste and strong point of view
Strategic clarity — can define positioning, not just execute campaigns
Ability to translate innovation into desire
Strong operator who can ship quickly
Deep understanding of cultural timing and brand momentum
Comfortable in a founder-led, fast-moving environment
Experience working with physical products
What Success Looks Like (in the first 12 - 18 months)
A clear, category-defining brand positioning - Gantri’s evolution from a design-led DTC brand to a digital manufacturing platform is clearly articulated and codified. The narrative is sharp, differentiated, and consistently expressed across consumer, trade, and partner audiences.
A breakthrough scaling of Gantri Made - Gantri Made is being scaled with a cohesive, premium, and strategically disciplined approach. The shift is clearly communicated. The story resonates. The framework becomes repeatable, inspiring potential customers.
Elevated cultural & industry relevance - Gantri becomes meaningfully embedded within the architecture and interiors community — through thoughtful partnerships, strong industry presence, and high-quality press in leading design publications.
Brand that drives momentum - Brand search, awareness, and top-of-funnel quality improve measurably. Brand and growth reinforce one another. The company builds long-term equity alongside short-term performance.
Organizational clarity & alignment - Sales, Creative, Product, and Growth operate from a shared narrative foundation. The brand becomes a strategic asset used confidently across every touchpoint.
Why Gantri
Join a company reimagining manufacturing and empowering the next generation of designers and design brands.
Be part of a high-impact, design-driven organization creating a new industry.
Lead design across both digital and physical experiences in a fast-growing, purpose-driven environment.
Competitive salary, equity, and benefits.
Benefits
Competitive salary and equity
Medical, dental and vision insurance
401k
Paid vacation days and paid holidays
Access to 3D printers for your personal projects
Monthly team lunches
And much more
