Director of Brand

Your mission

As part of deskbird, a fast-growing workplace tech company backed by a $23M Series B and trusted by leading global brands, you’ll work alongside an ambitious, high-performing teams with a proven product and a clear strategy.

We are building a modern, revenue-driven GTM organization where brand is a core driver of long-term demand, efficiency, and market leadership.

The Director of Brand will own the global brand strategy and execution, ensuring that:

• We build a strong, differentiated presence in our core markets.
• Brand contributes meaningfully to pipeline and ARR over time.
• Messaging and creative are consistent, compelling, and scalable.

This role sits at the intersection of strategy, storytelling, and growth, elevating brand from a support function to a strategic revenue lever.

In this role you will

1. Define and Own Global Brand Strategy

• Define and evolve the company’s: Brand positioning, narrative, tone of voice, visual identity.
• Ensure clear differentiation in a competitive market.
• Translate product and value proposition into a compelling, scalable story.
• Partner closely with Product Marketing to align: Messaging, ICP understanding & value propositions.

2. Build Brand as a Demand Multiplier

• Develop brand initiatives that support: Pipeline generation, market awareness & category positioning.
• Ensure brand contributes to: Organic pipeline growth, conversion improvement across channels & reduced CAC over time.
• Work closely with Demand Gen to: Amplify campaigns & align brand and performance efforts.

3. Own Organic Growth Channels

• Own strategy and execution for: SEO / AEO, organic social (LinkedIn, etc.), content distribution & PR and thought leadership.
• Build a strong, consistent organic presence across markets.
• Ensure content is: High-quality, consistent & aligned with brand and demand strategy.

4. Lead Creative & Content Excellence

• Own all creative output: Design, video, campaign assets & website visual identity.
• Ensure: High-quality, modern, consistency across all touchpoints & strong storytelling across formats.
• Manage and develop: Designers, content creators & external agencies (if needed).

5.  Measure Brand Impact (Beyond Vanity Metrics)

• Define and track: Brand awareness (search volume, direct traffic, share of voice), organic pipeline contribution, content performance & engagement quality. 
• Partner with GTM Ops to: Connect brand efforts to pipeline and revenue over time & build a more holistic view of attribution.

What you need to be successful

• 8–12+ years in brand, content, or marketing leadership roles (B2B SaaS preferred).
• Proven experience building or scaling a brand in a growth-stage company.
• Experience with SEO / content-led growth.
• Strong understanding of how brand supports demand generation and revenue.
• Experience managing creative and content teams.
• Strategic thinker with strong storytelling ability.
• Ability to connect brand to business outcomes (not just awareness).
• Hands-on enough to guide execution, not just set direction.

Bonus

• Experience in multi-region / international brand building.
• Background in both brand and performance environments.

What’s in it for you?

• Grow fast: Join Europe’s leading workplace management software company and accelerate your career development.
• Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
• Team “Bursts”: Unlimited opportunities to collaborate with your team in person.
• Home office support: Financial contribution to set up a comfortable, productive home office.
• Learning & development: Annual budget for coaching, certifications, and conferences.
• Hub visit: Yearly sponsored trip to one of our hubs.
• Generous annual leave: Plenty of time off to recharge.
• Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.