Director, Marketing

About One Legal, an InfoTrack Company

One Legal, a division of InfoTrack, is a one-stop online solution for legal professionals to file court documents in every California court, manage service of process nationwide, and more. A leader in innovative technology solutions for legal professionals for more than 30 years, One Legal continues to be among the most respected in the industry.

As a highly ambitious company, we know that our people are critical to our success. That's why we're passionate about fostering a high-performance culture built on professional development, open communication, and transparent leadership. If you're dedicated and eager to help build a market-leading solution that makes a difference in the lives of our clients, we'd love for you to join us.

About the role

As the Director of Marketing, you will be responsible for continuing the growth of our business, securing our position as a market leader in our core market, expanding into new markets, and partnering with our Product team to roll-out new services. You’ll be a core member of our leadership team, partnering directly with the VP of Marketing, General Manager of One Legal and COO.

You’ll bring a deep understanding of our customers’ challenges, industry trends, and the competitive landscape, turning that knowledge into marketing initiatives aligned with company goals. The ideal candidate is both strategic and hands-on—an experienced professional who combines data-driven decision making with creative vision, and who inspires innovation and enthusiasm in their team.

This is a hybrid position, based 3 days per week out of our office in downtown San Francisco.

Responsibilities

• Lead the full marketing function—spanning brand, growth, product marketing, and communications
• Define and drive a division-wide marketing strategy aligned with growth and revenue goals
• Own and evolve One Legal’s brand voice, ensuring consistent, compelling messaging that strengthens our position as the trusted partner for litigation professionals
• Lead integrated, multi‑channel campaigns (email, search, social, content, events) that drive awareness, conversion, and retention
• Build lifecycle marketing programs to reduce churn and expand customer lifetime value
• Collaborate with Product on feature launches, pricing/packaging, and product‑led growth initiatives
• Build and optimize scalable marketing reporting infrastructure across Salesforce, HubSpot, and related systems to ensure accurate attribution, funnel visibility, campaign performance measurement, and executive-level ROI reporting
• Partner closely with Sales and Operations leadership to define lifecycle stages, lead/account definitions, attribution models, and shared success metrics for customer acquisition, expansion, and retention.
• Recruit, mentor, and lead a talented marketing team while fostering a culture of creativity, accountability, and growth
• Manage the marketing budget with discipline and impact
• Oversee and evolve the marketing technology stack

Requirements

• 10+ years of progressive marketing experience in B2B SaaS/professional services technology
• At least 3 years in a senior leadership role managing teams
• Proven success in branding and growth marketing, especially self‑serve and transactional models
• Experience partnering with Product teams on launches, in‑app marketing, and product‑led growth
• Strong analytical skills and data fluency; comfortable with CAC/LTV, funnel analysis, and ROI measurement
• Exceptional storytelling ability and brand sensibility, with high standards of design and visual identity
• Experience leading generalist marketing teams across demand gen, content, communications, and operations
• Domain knowledge in legal tech or professional services (law, HR, accounting, fintech) is a plus
• Hands‑on, entrepreneurial, and motivated by both strategy and execution
• Advanced hands-on expertise with Salesforce and HubSpot, including campaign architecture, reporting, attribution modeling, lifecycle management, dashboards, lead/account governance and workflows.

Compensation

The anticipated starting base pay range for this role is listed below. Base salary is not the only component of our competitive total rewards package - you may also be eligible for bonus, commissions, equity, and other benefits as described below. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications.

$140,000 - $190,000 + bonus

Benefits

What Sets One Legal, an InfoTrack Company apart

At One Legal, we’re committed to a workplace where everyone feels comfortable doing their best work and having fun! We also believe in a work/life balance that fulfills you while you’re here and supports you when you’re not. We built our benefits package to prove that we’re committed to you having everything you need.

Our benefits guide, located here, illustrates what we offer full-time employees and a sneak preview is below:

• 401(k) Match
• Medical, Dental, & Vision Insurance- 85% of employee premiums are covered by InfoTrack, and 70% for your family premiums
• Employer-funded Short/Long-Term Disability, Life, and Accidental Death & Dismemberment (AD&D) Insurance
• 20 Days of Paid Time Off (PTO)
• 11 Paid Holidays
• “Be Me Time” off for mental health, re-charging, volunteering
• Matching Gift Program
• Monthly Internet Stipend for Remote Employees

Our Commitment

We believe that the key to our success is you. Your unique background, life experience, knowledge, self-expression, and talent make you uniquely you. Who you are, what you have experienced, and how you think inspires us to be innovative and bold.

InfoTrack is an equal opportunity employer. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. We welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, ancestry, sex, gender identity and expression, national origin, citizenship, marital status, age, languages spoken, veteran status, color, religion, disability, sexual orientation, and beliefs.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.