Director, Marketing (B2B)

Who We Are: At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results. Our AI-powered platform helps organizations modernize financial operations, increase visibility, and optimize spend across the enterprise. What You'll Own

Lead the end-to-end strategy for all North America campaigns, encompassing new business and customer marketing to accelerate deal velocity.

Build and execute multi-channel programs across SMB, MM, and Enterprise segments to drive pipeline and improve conversion rates

Define GTM strategies by industry and audience, identifying target markets to penetrate and expand Emburse’s footprint

Drive demand generation programs that consistently deliver high-quality pipeline while leveraging ABM to win high-value accounts

Build and optimize lifecycle marketing strategies to move prospects and customers through the funnel efficiently

Analyze campaign performance and pipeline data to optimize ROI, audience journeys, and foundational metrics

Partner closely with Sales and Product Marketing to ensure tight alignment on messaging, positioning, and global priorities

Collaborate with Digital, Events, PR, and Social teams to deliver cohesive, high-impact campaigns with consistent messaging

Secure buy-in from key stakeholders and clearly communicate progress, performance, and strategic insights to leadership

Develop comprehensive marketing plans and partner with Marketing Ops to execute pipeline growth initiatives effectively

Manage agency and contractor relationships, including scope and budgets, ensuring partners deliver against business goals

Translate performance insights into fast action to address market conditions and emerging growth opportunities

What You'll Bring

Bachelors Degree preferred OR equivalent work experience

Required: Minimum of 7+ years of Marketing experience

Line Management experience

SaaS background preferred

Deep expertise in demand generation, ABM, and lifecycle marketing

Strong understanding of segment-based GTM strategies (SMB, mid-market, enterprise)

Analytical mindset with a bias for action

Ability to influence and align cross-functional teams

Experience managing agencies and external partners

Clear, confident communicator who can translate strategy into execution

Proficiency in Salesforce and marketing automation platforms