Director, LATAM Commercial Planning

Position Overview

The Director, LATAM Commercial Planning will serve as a key leader within the Americas Planning team, responsible for delivering end-to-end planning across LATAM—spanning Mexico and Latin America. This individual will oversee forecasting and analysis across Direct-to-Consumer (DTC), Retail, and Pureplay channels, while driving processes, insights, and governance that instill confidence in both the outlook and execution.

The role requires a blend of analytical precision, commercial acumen, and cross-functional leadership. It is ideal for a professional eager to connect performance with strategy, influence decision-making, and lead cross-functional alignment across sales, operations, and marketing. Successful candidates will have strong attention to detail and be motivated by a fast-paced start-up environment and will be comfortable problem solving at a macro level and diving deep where necessary.

Key Responsibilities

Revenue Forecasting & Performance Ownership

• Lead the planning process across the LATAM region, driving confidence in projections through a combination of metrics, trends, and market intelligence.
• Own and continuously evolve core forecasting metrics, including:
• Point of Sale (POS) to Ship dynamics
• Retailer Weeks of Supply (WOS) and inventory trends
• Forecast Accuracy & Attainment metrics
• Revenue pacing (orders vs. bookings)
• New market sizing and revenue modeling
• Support executive reviews and commercial decision-making with clear narrative insights, grounded in data and tied to business levers.

Cross-Functional Partnership & Influence

• Serve as a strategic partner to Sales, FP&A, Supply, Strategic Sales, and Operations teams to deliver a highly reliable monthly forecast. Interpret business drivers to influence supply strategies to maximize growth.
• Lead efforts to align internal strategies with external market realities, including market share performance, pricing, promotional execution, and demand shifts.
• Facilitate alignment on growth initiatives, acting as a cross-functional connector to bring clarity, structure, and momentum to key commercial priorities.
• Support the identification, escalation, and resolution of Revenue Risks & Opportunities (R&Os), ensuring proactive response and visibility across teams.

Governance, Process & Accountability

• Manage the governance and cadence of the revenue planning process, enabling cross-functional consensus planning that balances ambition with achievability.
• Establish and maintain reporting frameworks, dashboards, and controls that drive transparency and accountability across all commercial teams.
• Support the preparation and delivery of monthly revenue reviews, commercial finance packages, and investment alignment discussions.
• Partner with marketing and commercial leadership to connect investments—such as price, promotion, and media spend—to revenue upside and financial delivery.

Strategic Support & Growth Enablement

• Lead deep-dive assessments of business performance, growth drivers, and competitive dynamics, tying data to strategic recommendations.
• Illuminate revenue gaps and “what needs to be true” targets to enable forward-looking action planning.
• Play a central role in identifying scalable opportunities for growth, particularly in emerging and underdeveloped markets.
• Anticipate obstacles and proactively plan accordingly while effectively elevating issues and strategizing solutions to complex problems that may arise during development,

Qualifications & Experience

• Bachelor’s degree in Finance, Accounting, Business, or Planning related field; MBA or advanced degree preferred.
• 10+ years of experience in financial planning & analysis, revenue management, or commercial finance roles—preferably in a high-growth or consumer goods environment.
• Strong familiarity with forecasting disciplines, revenue KPIs, and performance tracking across diverse commercial channels (DTC, retail, and pureplay).
• Demonstrated ability to influence cross-functional stakeholders, including sales and operations leadership, through clarity and commercial insight.
• Proficiency in financial modeling, data visualization (e.g., Power BI, Domo), and enterprise planning tools (e.g., Adaptive, Oracle).
• Exceptional communication skills, including the ability to create concise narratives for senior leadership and translate complex data into actionable strategies.
• Highly collaborative mindset with a bias for action, curiosity, and continuous improvement.
• Fluent in Spanish