Director, Integrated Marketing
TLDR
Lead integrated marketing strategy and execution that increases visitation and revenue while collaborating across creative and analytical teams to achieve measurable results.
360 Strategy & Campaign Leadership
- Own integrated marketing strategy
- Develop campaign frameworks rooted in clear objectives, target audiences, KPIs, and measurable outcomes.
- Ensure alignment between creative, corporate comms, loyalty, property marketing, and brand partnership teams for seamless execution.
- Lead digital paid media strategy including paid social, search, and campaign boosting, as well as test and learn channel strategies (e.g., CTV, programmatic, etc.)
- Partner with agency and internal teams to optimize performance against visitation, engagement, and revenue goals.
- Monitor performance data and provide actionable recommendations for budget allocation and optimization.
- Lead portfolio-wide social and influencer strategy, including editorial planning, content direction, and campaign integration.
- Oversee community management to foster engagement, monitor consumer sentiment, and strengthen brand affinity across platforms.
- Identify, negotiate, and manage influencer partnerships aligned to campaign objectives and priority audiences.
- Track platform trends, audience behavior, and influencer performance to optimize engagement and ROI.
- Provide strategic leadership to Social and Influencer teams operating within a dual-reporting structure with Corporate Communications, ensuring integrated planning and aligned execution across marketing and earned efforts.
- Oversee website content updates and campaign landing pages, ensuring alignment with campaign messaging, tenant highlights, and key seasonal initiatives.
- Understanding of SEO, and ensuring all pages are properly optimized to ADA and privacy guidelines will be critical
- Partner with Corporate Communications to optimize enterprise narrative
- Collaborate with Loyalty, Property Marketing, Brand Partnerships, and Operations teams to align marketing with on-property and partnership execution.
- Support tenant openings and key launches with integrated marketing amplification.
Paid Media & Performance Marketing
Social & Influencer Strategy
Digital & Website Oversight
Cross-Functional Collaboration
Caruso is an equal opportunity employer. We celebrate a diverse and inclusive workforce that reflects the communities we serve. We believe that diversity of thought, background, and experience makes us stronger and more innovative. We do not discriminate against any employee or applicant for employment and comply with all applicable laws providing equal employment opportunities. We foster a workplace where everyone feels welcome, respected, and valued. We are committed to creating a workplace where everyone can thrive.