Startup Jobs
Post a Job
Match Group
Match Group

Director Integrated MarComms

London, United Kingdom
Full-Time
Hybrid

TLDR

Help put Tinder at the heart of Gen Z culture in the UK through culture-first, social-first narratives across diverse modern platforms.

Our Mission:   Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™     Our Values: Take the Lead We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.   Move Fast We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.   Better Together We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.   Real Talk We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.   Safety First We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.   Spark Fun We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters. Tinder brings people together. With tens of millions of users across 190+ countries, Tinder continues to shape how young adults meet, connect, and build relationships around the world. As culture, media consumption, and social behavior continue to evolve, so does the way we build brand relevance. Tinder is entering a new chapter across EMEA  bringing Marketing, Communications, Social, Creator, and Partnership storytelling together into one integrated, social-first MarComms ecosystem. This is a unique opportunity to help shape how one of the world’s most culturally recognized brands shows up across media, creators, communities, entertainment, and culture. The Role

As Director of Integrated MarComms, you'll help put Tinder at the heart of Gen Z culture in the UK. This isn't a traditional PR role. It's a culture-first, social-first mission: shaping narratives that hit different  on TikTok, in podcasts, through creators, partnerships, and in the niche corners of the internet where real culture actually lives.

The ideal candidate understands how cultural relevance is built in today’s landscape: through creators, communities, entertainment, short-form video, podcasts, influencers, partnerships, and social conversation  not simply through traditional press cycles.

You will help architect integrated storytelling strategies that drive cultural relevance, social engagement, brand perception, and ultimately business growth.

This role will work closely with Regional Marketing, Social Media, Brand Partnerships, Product Marketing, Trust & Safety, and Global Communications teams.

This role reports directly to the Sr Director Marketing UK & Nordics, Tinder and will work closely with her on the overall regional marketing and brand strategy. 

The role is based in London. This is a hybrid role, with the expectation to be in the office 3 days per week.



What You’ll Do

Build Social-First MarComms Strategies

  • Lead integrated communications strategies that start in social, not end there.

  • Shape Tinder narratives for how Gen Z consumes content today: short-form video, creators, podcasts, niche communities and emerging platforms.

  • Partner closely with Marketing, Social and Brand Partnerships to ensure cohesion across paid, owned and earned channels.

  • Ensure narratives are optimized for Gen Z audiences across creators, influencers, podcasts, entertainment, niche communities, and emerging platforms.

    • Drive Cultural Relevance

  • Shape and amplify culturally resonant narratives at a country level, while contributing to EMEA-wide storytelling opportunities 

  • Contribute to both local market campaigns and regional EMEA storytelling initiatives.

  • Anticipate trends, tensions, and cultural shifts to proactively insert the brand into relevant conversations

  • Go beyond traditional press-first thinking, using creators, influencers and digital communities to drive relevance, community influence and brand reconsideration..

    • Lead Creator & Influencer Ecosystems

  • Build and nurture relationships across creators, influencers, digital communities, podcast talent, cultural commentators, and emerging voices.

  • Partner closely with Social and Brand Partnerships teams to create impactful creator-led campaigns and activations.

  • Support the development of culturally relevant brand collaborations and partnerships.

    • Deliver Measurable Earned Impact

  • Drive measurable improvements in Share of Conversation, social engagement, earned impact, and brand health metrics.

  • Help evolve success metrics beyond traditional media coverage volume toward cultural relevance and engagement quality.

  • Translate insights, trends, and performance data into actionable storytelling and campaign decisions.

    • Support Brand Reputation & Corporate Narratives

  • Partner with regional and global stakeholders on Trust & Safety, reputational, and corporate communications topics when needed.

  • Help steward Tinder’s brand reputation across high-visibility moments and evolving cultural conversations.

  • Assess and evolve agency relationships and external communications support models where relevant.

    • Who You Are

  • A highly strategic yet hands-on MarComms leader with strong execution capabilities.

  • Deeply fluent in social-first ecosystems, creator culture, influencer marketing, entertainment, and digital content trends.

  • Strong understanding of Gen Z audiences and evolving media consumption behaviors.

  • Experience building integrated campaigns across paid, owned, and earned media.

  • Comfortable operating in fast-moving, matrixed, international organizations.

  • Strong collaborator with the ability to influence across multiple functions and stakeholders.

  • Data-driven with strong commercial awareness and the ability to connect storytelling to business impact.

  • Experienced managing agencies, partners, creators, and external stakeholders.

  • Highly organized with strong prioritization and project management capabilities.

    • What Success Looks Like

  • Increased cultural relevance and share of conversation 

  • Strong integration between Marketing, Social, Communications, and Partnerships.

  • Improved earned and organic social performance metrics.

  • Greater creator ecosystem engagement and campaign impact.

  • Strong contribution to brand health and business growth objectives.

    • Why Tinder

    This is an opportunity to help redefine how a globally recognized consumer brand connects with the next generation.

    You’ll play a key role in building a MarComms organization at the intersection of culture, creators, entertainment, social storytelling, and growth  helping shape how Tinder shows up in the world every day.

    As part of our team, you'll enjoy:

    • The hustle of a startup with the impact of a global business
    • Tremendous opportunity to solve some of the industry’s most exciting problems
    • Working with an extraordinary team of smart, creative, fun and highly motivated people
    • Comprehensive health coverage, competitive pay, team bonding events, yoga classes and social events

     

     

     

    Commitment to Inclusion

     

    At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei

     

     

    If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

     

    #Tinder

     

    Match Group
    Match Group

    Match Group builds a diverse portfolio of dating apps, including industry leaders like Tinder, Hinge, and OkCupid, focused on fostering meaningful human connections. With a user base spanning the globe, Match Group delivers innovative technology solutions tailored to help people find love and build relationships in a safe and supportive environment. Their unique approach combines cutting-edge technology with a deep understanding of human interactions, making them a key player in the online dating space.

    Founded
    Founded 2009
    Employees
    500+ employees
    Industry
    Internet Software & Services
    View company profile
    Director
    Report this job
    Apply for this job